Broadcasting Telecasting (Apr-Jun 1958)

• 7/10 • 7/10 • 7/10 • 7/10 • 7/10 • 7/10 • 7/1U / • 5 J 3 o • o o o o o o o o o o o o o o * o For the entire month of March, 1958, Pulse, Inc., conducted a television audience study in Lubbock, Texas, based on 100,800 quarterhour reports. The results of this Pulse study show that KDUB TV continues to command the major share of television viewing in the Lubbock market with seven of the top ten once-a-week shows. APRIL SET COUNT KDUB-TV: 157.726 KPAR-TV: 91.994 KEDY-TV: 67,826 TOTAL: 317,546 o o O • 3 a o • vl o • o • v) N o o o s a o o o KDUB stations KDUB-TV LUBBOCK, TEXAS KPAR-TV ABILENE SWEETWATER KEDY-TV BIG SPRING, TEXAS o NATIONAL REPRESENTATIVES: THE BRANHAM COMPANY Pr»*"d»nt and Gen. Mgr., W. D. "DUB" ROGERS National Sale* Mgr. E. A. "Buii" Haiwtt OUR RESPECTS to David Charming Moore Page 28 June 9. 1958 WHEN the Schocllkopf cousins (Paul and Fred) of Buffalo were setting up the new Transcontinent Television Corp. in late 1955 their attention was directed to David Channing Moore of New York, a former official of International Business Machines who had just completed an important Pentagon assignment. Mr. Moore had carried a bureaucratic title whose functional importance was well understood in Potomac circles — Special Assistant to the Assistant Secretary of Air, Materiel. The Schocllkopfs and their associates had a definite set of specifications as they looked for the right man to serve as TTC president and as operating head of the yoLing broadcast group. They wanted a president to direct the enterprise toward an important goal — the maximum allowable number of radio and tv station operations. They had in mind a man around 40 who combined business experience with a thorough knowledge of U. S. markets, executive ability and a sound backlog of service in sales and administration. They offered the job to Dave Moore — a tall, suave, well-dressed and personable man who has been described as "a top-flight executive who looks the part." At the time Mr. Moore was enjoying a two-month breather after the Pentagon assignment and was considering an offer to return to IBM. Having spent his entire business life at IBM. the prospect of a young enterprise looked attractive. He accepted. As a college student young David Moore had been interested in business, spending his summer vacations from Brown U., Providence, R. I., in New York as a junior salesman for IBM. At college he had served on the football squad and glee club besides holding high scholastic posts. After receiving his Ph.B. degree in 1934 he went to work fulltime in the IBM assembly department at Endicott, N. Y., moving to the general sales department in 1935 and through successive steps as senior salesman, branch manager and eastern district manager. By 1941, when he took a leave of absence to join the Army, he had risen to assistant sales manager of an IBM division. He served three years in the Army Air Corps, entering as a second lieutenant and being discharged after 31 months overseas service. Currently he is a lieutenant colonel in the Air Force Reserve. He holds the Bronze Star, awarded by Maj. Gen. Claire Chennault for meritorious service and ground operations against the enemy. His assignments took him to Brazil, British Guiana, Ascension Island, the West Indies, India and China. After World War II he returned to IBM and was named national sales manager of the time equipment division, a position he held until his Pentagon call in 1955. AS TTC president, Mr. Moore runs a fast-developing electronic empire that comprises WROC-TV Rochester, N. Y.; WGR-AM-TV Buffalo; 50% of WSVAAM-FM-TV Harrisonburg, Va., and 60% of WNEP-TV Wilkes-Barre and Scranton, Pa. This electronic cluster was acquired over an 18-month period, "Quite a history of acquisition," he feels. Mr. Moore was born Sept. 20, 1919. His line of descent is distinguished, going back to Richard Channing Moore, an Episcopal bishop in Virginia, and Col. T. W. C. Moore, aide de camp to Gen. Sheridan. His great-grandfather, Gen. Francis E. Spinner, was Treasurer of the United States for 14 years, serving under Presidents Lincoln, Johnson and Grant. Moore Street in lower Manhattan was named after the family, which had large holdings on the island extending from the Battery to City Hall Park. The Moores sold holdings at West Point to the government for the Military Academy. One of Mr. Moore's hobbies is music. He is a contract member of Broadcast Music Inc. In 1929 Bert Lown, now CBS station relations executive on the West Coast, plugged a Moore composition, "I Can't Understand," when the Lown band was appearing at the Biltmore Hotel, New York. Other compositions include "The Squadron Story," popular with Air Force personnel during World War II, and "This Is Bermuda," still a best-selling record on the island. His "Remember Bermuda" also was recorded. He married the former Harriet Hamilton. They have three children— Mrs. William Little White; Ashley, a student at Briarcliff College, and T. Channing Moore, a junior at Hotchkiss School. They live in Bronxville, New York. Mr. Moore is active in a number of clubs and social organizations. The list includes Circus Saints & Sinners, New York; University Club of New York City St. Nicholas Society; Radio & Television Executives Society (board of governors)' Grand Central Art Gallery; Young Men's Republican Club of Bronxville; American Legion, and 14th Air Force Assn. He is active in many civic groups in Bronxville In 1954 he was campaign treasurer for Rep. Ralph W. Gwinn (Republican). Broadcasting