Broadcasting Telecasting (Apr-Jun 1958)

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KGW-TV counts on 930 and 931 to get the news on the air fast! Richard Ross, News Director of KGW-TV, Portland, Oregon, says that his station has used Du Pont film for newsreels since it started operations in December, 1956. "Despite some rough assignments, it has never let us down," says Mr. Ross about DuPont Rapid Reversal Film. "It was certainly a powerful factor in our news programs having been listed by the American Research Bureau as the top multi-weekly news program in several consecutive rating periods. "One of the reasons we get our news on the air so fast is the rapid drying time of DuPont 930 and 931. They dry at least five minutes sooner and those five minutes mean smoother editing, more professional treatment of the coverage." Portland has frequent rains during the winter and spring, with dull skies, early darkness and very poor lighting conditions. "We find that 931 film has the necessary speed, resolution and contrast to make good, usable pictures under extreme conditions. With the added bonus of fast processing, you can see why DuPont is one of the vital tools in our operation," concludes Mr. Ross. For more information on DuPont films for every TV need, contact the nearest DuPont Sales Office or write DuPont Photo Products Department, 2432-A Nemours Building, Wilmington 98, Delaware. In Canada: DuPont Company of Canada (1956) Limited, Toronto. (SUPp) 1EG. U. S. PAT. OFF* Better Things for Better Living . . . through Chemistry