Broadcasting Telecasting (Apr-Jun 1958)

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TOWER BIG 100 KW POWER 0 EXPANDED REGIONAL COVERAGE bring a new era of television to prosperous u Western Illinois and Eastern Iowa *S TH£ BO"0 WHBF-TV CBS FOR THE QUAD-CITIES Page REPRESENTED BY AVERY-KNODEL • June 16, 1958 PROGRAMS & PROMOTIONS Midwestern Stations Combine To Stereocast Music Signals More and more midwestern stations — in am, fm and tv combinations — are capitalizing on public interest in high quality sound by airing radio-tv stereocasts. The development accompanies manufacturers' introduction of new stereo lines [Manufacturing, June 9]. WTMJ and WTMJ-TV Milwaukee promise a live, hour-long stereophonic broadcast of a symphonic concert June 22. The stereocast will feature the Milwaukee Pops Orchestra from Radio City Auditorium studio and will climax a series of "extensive experiments" by the Milwaukee Journal stations in recent months. Eight microphones are utilized. In Chicago WFMT (FM) and non-commercial, educational station WTTW (TV), have announced a series of twice-weekly stereo concerts, to be sponsored by MusiCraft high fidelity store in that city through Calkins & Holden, starting tomorrow (Tuesday). A high fidelity telephone line will connect WTTW in the Field Bldg. with WFMT in the LaSalle-Wacker Bldg. and each station will transmit a side of the orchestra. Laclede Gas Co. has sponsored several stereocasts in St. Louis since last Christmas and now is making plans, through D'Arcy Adv. Co., for a series of 12 band concerts this summer from parks throughout St. Louis, utilizing am and fm facilities. The initial Christmas stereocast was aired on KSD and KSD-TV. Since then, Laclede has carried St. Louis symphony and municipal opera stereocasts and other special programs. CKCW Hosts Lobster Party CKCW-AM-TV Moncton, N. B., gave its annual lobster party at the Royal York Hotel in Toronto, Ont., on June 4 with about 400 advertising agency and radiotelevision industry executives attending. Fred Lynds, owner of stations, and senior members of his staff were on hand to greet guests. WFAA-TV Series Goes to ABC An interview program in which the subjects interviewed are convicted criminals, titled Confession, will be presented on ABCTV Thursdays (10-10:30 p.m.) beginning June 19. Series will originate from WFAATV Dallas where it has been a local feature for two years. A varying panel comprising a clergyman, lawyer, psychologist or psychiatrist and penologist or sociologist, will participate. WBS Offers 'Match-a-Tune' World Broadcasting System announced last week it will release today (Monday) Match-A-Tune, a series of features designed to "build station audiences as well as store traffic for sponsor." To play Match-A-Tune, listeners must obtain game sheets from sponsor's outlet or dealer. Using drawings on sheets as visual clues they must identify mystery tunes aired on the station, for PHILIPPINE President Carlos P. Garcia (center r) who is due to visit the U.S. this month, was presented with a copy of the Alfred Wagg Pictures documentary, "Challenge in Asia," by James Buckley (1), Catawba Corp., New York, at its preview in Malacanang Palace, Manila. The film is being made available to tv stations without charge through the courtesy of San Jose Oil Co. (subsidiary of Catawba), Manila. Others at the presentation (1 to r) : Alfred Wagg of Wagg Pictures, Washington; Mrs. Garcia, and (far r) Chester A. Baird, president, San Jose Oil Co. The 1 3 -minute documentary "seeks to give ... a fresh insight into Asia and President Garcia's objectives for the betterment of Philippine-American understanding." prizes. Series, according to World, is adaptable as a separate program or feature to be incorporated in an established program. World also announced last week availability of Space Age Sounds, a series of "unique sound recordings" to be integrated in programs or commercials. WINS D.J.'s Aid Family Month WINS New York is celebrating Family Month by helping to pay family bills. Each week various d. j. shows on WINS pitch in to pick up part of the monthly tab for four lucky families. Any family can register for these WINS family month awards by mailing a postcard to "Family," WINS, New York 23, N. Y., with their name, address and phone number on the back. They must also specify the d. j. they want to help foot the bills. Winning families are announced each Friday by the d.j.'s, and at the end of June a monthly winner will be chosen. The lucky family will have its rent, food, gas, electricity, phone, laundry and cleaning bill, all paid for by WINS. NBC Schedules New Tv Game NBC-TV will program Concentration, a new "entertainment game" in the Monday through Friday 11:30 a.m.-12 noon time slot, replacing Truth or Consequences, ef Broadcasting