Broadcasting Telecasting (Apr-Jun 1958)

, ARDS THE JUDGES (at work on the tv section of the Advertising Assn. of the West awards): Al Flanagan, KCOP (TV) Hollywood; Bill Larimer, Edward Petry & Co.; Bruce Robertson, Broadcasting, Hollywood; Selig Seligman, KABC-TV Hollywood; Adrian Woolery, Playhouse Pictures; Ralph Tuchman, Harris-Tuchman Productions; John A. Libherton, Foote, Cone & Bidding; Hal Stebbins, Hal Stebbins Inc.; Al Halderson, Playhouse Pictures; Keva Marcus. Keva Marcus Jingles; Ed Cashman, Foote, Cone & Belding, and Earl Klein, Animation Inc. AAW CITES 33 FOR BROADCAST ADS A radio commercial for Crown Zellerbach's Zee paper towels was awarded the perpetual trophy as the best radio commercial in any category among approximately 130 entries in the annual competition of the Advertising Assn. of the West. The trophy, donated by the Vancouver Advertising & Sales Bureau, was awarded Wednesday, third day of the annual AAW convention, held this year in Vancouver, B. C. The Crown Zellerbach radio commercial won first place for radio spots broadcast in cities of more than 50,000 population. For cities of under 50,000, the winning spot was one for Shaffer & Duff Furniture Co.'s Vibra Chair. Tillamook Creamery got the award for the best radio program commercial and a special award was voted for Butter-Nut Coffee's six-minute "Omaha" commercial created by comic Stan Freberg. In television, where a comparable number of entries were judged. Speedway Petroleum's "Researcher" animated cartoon was adjudged the best spot, Burgermeister Beer's "Little Man" the best ID, General Foods' "Chinese Baby" the best black-andwhite program commercial and the U. S. Navy's recruitment animated film, "Hats," the best color commercial. Similar AAW awards were given for outstanding ads in other media. Entries were limited to ads created in the 1 1 western states, British Columbia, Alaska and Hawaii. The radio-tv winners: RADIO COMPETITION Sponsored by Advertising Assn. o£.-the West, the Radio Industry of the West and Vancouver B. C, Adv. & Sales Bureau. PERPETUAL TROPHY (Donated by Vancouver Advertising & Sales Bureau for best over-all job in all classifications) : Advertiser: Crown Zellerbach, S. F.; Station: KMPC Los Angeles; Agency: Cunningham & Walsh. S. F.; Caption: Zee Paper Towels— "Hoop." SPOTS Cities over 50,000 population 1ST PRIZE: Advertiser: Crown Zellerbach, S. F.; Station: KMPC Los Angeles; Agency: Cunningham & Walsh, S. F.; Caption: Zee Paper Towels — "Hoop." 2ND PRIZE: Advertiser: Pacific Guano Co.; Agency: Garfield Advertising, S. F.; Caption: "Well There They Go." 3RD PRIZE: Advertiser: Chevrolet Div. General Motors; Station: KMPC Los Angeles; Caption: Chevy Job Opportunities. HONORABLE MENTION: Advertiser: Harold Meyer Drugs; Station: KMO Tacoma, Wash.; Caption: Harold Meyer Drugs. Advertiser: Pacific Tel. & Tel. Co., S. F.; Agency: BBDO, S. F.; Caption: "Ting-a-ling." Advertiser: Contadina Foods, San Jose, Calif.; Agency: Cunningham & Walsh. S. F.; Caption: "Bottoms Up." SPOTS Cities under 50,000 population 1ST PRIZE: Advertiser: Shaffer & Duff Furniture Co., Oceanside, Calif.; Station: KSLR Oceanside (Larry Thomas); Caption: Vibra Chair. 2ND PRIZE: Advertiser: Gresham Auto Dealers; Agency: Dawson & Turner Inc., Portland, Ore.; Caption: Gresham Auto Dealers. 3RD PRIZE: Advertiser: Idaho Mutual Benefit Assn.; Agency: Cline Adv. Service, Boise, Idaho; Caption: "Western Dollars." HONORABLE MENTION: Advertiser: North Montana State Fair; Agency: Wendt Adv., Great Falls, (Jo Ann LaDuke); Caption: "The Ferris Wheel Will Start 'Round." PROGRAM COMMERCIALS 1ST PRIZE: Advertiser: Tillamook Co. Creamery; Agency; Botsford, Constantine & Gardner, Portland, Ore.; Caption: "Harry Babbitt Show." 2ND PRIZE: Advertiser: Del Monte Pineapple; Agency: McCann-Erickson, S. F.; Caption: Del Monte Pineapple. SPECIAL CATEGORY AWARD Advertiser: Butter-Nut Coffee; Station: KMPC Los Angeles (John M. Asher); Caption: Omaha — Butter-Nut Coffee. TELEVISION Sponsored by Television Bureau of Advertising Inc. and Advertising Assn. of the West. SPOTS 20-60 seconds 1ST PRIZE: Advertiser: Speedway Petroleum Corp.; Advertising Manager: James E. Ford; Agency: W. B. Doner; Producer: Animation Inc., Hollywood; Caption: Speedway Gas "Researcher," 2ND PRIZE: Advertiser : Sick's Rainer Brewing Co., Seattle; Advertising Manager: Arch Douglass; Agency: Miller, Mackay, Hoeck & Hartung, Seattle; Producer: Canyon Film Production, Hollywood; Caption: "Nature." 3RD PRIZE: Advertiser: Bank of America, S. F.; Advertising Manager: Charles R. Stuart Jr.; Agency: Johnson & Lewis, S. F.; Producer: Quartet Films Inc.; Hollywood; Caption: "We Hate To Mention This In Front of Children." HONORABLE MENTION: Advertiser: Babbitt Inc., Oakland; Advertising Manager: R. G. Oliver; Agency: Garfield Adv., S. F.; Producer: John Wolfe & Co., S. F.; Caption: "Nothing . . . cleans like So-Kleen." Advertiser: Bill Goodro. Denver; Producer: Bob Brown, KB TV (TV) Denver; Caption: "Dodge City 1876." Advertiser: Western Airlines, L. A.; Advertising Manager: Bert D. Lynn; Agency: BBDO, L. A.; Producer: Quartet Films, L. A.; Caption: "Very Important Bird." SPOTS IDs 1ST PRIZE: Advertiser : Burgermeister Beer, S. F.; Advertising Manager: L. D. Mullins; Agency: BBDO, S. F.; Producer: Playhouse Pictures, Hollywood; Caption: Little Man and Magic Trick. 2ND PRIZE: Advertiser: California Spray Chemical Co., Richmond; Advertising Manager: Louis Czufin; Agency: McCann-Erickson, S. F.; Producer: Technique Productions, L. A.; Caption: "Us Bugs Just Hate Ortho." 3RD PRIZE: Advertiser: Pacific Tel. & Tel. Co., S. F.; Advertising Manager: Harry L. Bright; Agency: BBDO, S. F.; Producer: GrantrayLawrence, Hollywood; Caption; "Mouse — 7 and 8 O'clock Versions." HONORABLE MENTION: Advertiser: Granny Goose Co., Oakland; Advertising Manager: Robert Frank; Agency: Brooke, Smith, French & Dorrance, S. F.; Producer: Motion Picture Service, S. F.; Caption: "Magician." Advertiser: Orange Crush; Advertising Manager: D. H. Campbell; Agency: Cockfield, Brown & Co., Vancouver, B. C; Producer: Animation Inc., Hollywood; Caption: Boy and Girl Sipping Orange Crush. Advertiser: Robert Wian Co., Glendale, Calif.; Advertising Manager: Robert C. Wian; Producer: Playhouse Pictures, Hollywood; Caption: "Fast Service." PROGRAM COMMERCIALS Black-and-White 1ST PRIZE: Advertiser: General Foods Corp., Jell-O; Agency: Young & Rubicam, S. F.; Producer: Ray Patin Productions, Hollywood; Caption: "Chinese Baby." 2ND PRIZE: Advertiser: Armour Auxiliaries; Agency: Foote, Cone & Belding; Producer; Cascade Pictures of Calif., Hollywood; Caption: "Uncertain Announcer." 3RD PRIZE: Advertiser: Sunkist Growers, Inc.; Advertising Manager: Russell Z. Eller; Agency: Foote, Cone & Belding, Hollywood; Producer: Cascade Pictures of Calif., Hollywood; Caption: "Queen for a Day." HONORABLE MENTION: Advertiser: Dodge Div., Chrysler Corp.; Advertising Manager: E. W. Moore; Agency: Grant Adv., Hollywood; Producer: Grant Adv., Hollywood; Caption: "World Apart." Advertiser: General Foods Corp., S.O.S. Div.; Advertising Manager: Charles Tucker; Agency: McCann-Erickson, S.F.; Producer: Hal Roach Studios, Culver City; Caption: "Tuffy". Advertiser : Poultry Foods of Central Calif.; Advertising Manager: Ralph Ahl; Agency: Botsford, Constantine & Gardner, S.F.; Producer: Motion Picture Service, S.F.; Caption: "There Are — All Kinds of Eggs. . ." PROGRAM COMMERCIALS Color 1ST PRIZE: Advertiser: U. S. Navy; Producer: Playhouse Pictures, Hollywood; Caption: "Hats." NAAN Annual Creative Awards Given Out at Quebec Convention The National Adv. Agency Network presented annual creative competition awards during its annual convention this month at Montebello, Quebec. Winners were: Radio network or spot campaign — Garfield Adv., San Francisco, premier and distinction awards for its Pacific Guano Co., Berkeley, Calif., and Chemicals Inc. (division of B. T. Babbitt Inc.), Oakland, Calif., accounts, respectively; Ronalds Adv. Ltd., Toronto, Ont., excellence award for Bristol Myers Co. of Canada. Regional spot tv campaign — Henderson Adv., Greenville, S. C, premier award for Texize Chemicals Inc., Greenville; Reingold Co., Boston, distinction award for Nissen Baking. Corp., Lynn, Mass.; Ronalds Adv., excellence award for Reliable Toy Co., Toronto, and Garfield Adv., merit award for Chemicals Inc. Regional radio campaign — Ronalds Adv. Ltd., Montreal, Que., premier award for Niagara Finance Co., Mount Royal, Que.; Merrill Kremer Inc., Memphis, Tenn., distinction award for Memphis Packing Co.; Galen E. Broyles Co., Denver, excellence award for Bay Petroleum Corp., Denver, and Robert Luckie & Co., Birmingham, merit award for McGough Bakeries Corp. Agency's own promotion — Henry J. Kaufman & Assoc., Washington, premier award and Henderson Adv., distinction award. Page 86 • June 30, 1958 Broadcasting