Broadcasting Telecasting (Apr-Jun 1958)

WITH the new ownership of WMTV (TV) Madison, Wis., by Forward Television Inc., the "Forward Look" was introduced on ID slides. Staff artist Jim Johnston first built balsa wood models from which a working photograph was made and then the final drawing for the slide was done. The ch. 33 station, under the management of Merritt Milligan, uses four variations of the space age design for its ID's. Army-Navy Lose in Pulse Survey Radio won last year's Army-Navy grid classic, reports Radio Advertising Bureau. A special Pulse survey conducted for RAB found more people listened to radio broadcasts of various football games while television covered the famed Philadelphia football game. Of families interviewed in three markets (600 homes all told) 51.7% listened to radio football games, and in 62% of the homes tuned to the telecast, there was at least one member of the family tuned to a radio football game. RAB President Kevin B. Sweeney also pointed out that "our survey shows 66.8% of the radio football audience to have been between the ages of 20 and 49," thus proving RAB's contention that radio reaches more adult buyers. KGW Listeners Vie for Boat KGW Portland, Ore., picked "Miss-SkeeTow" out of approximately 3,000 entries in the station's "Name the Boat" contest. The $2,300 runabout was awarded to the winner of the contest, conducted for the second year to inaugurate the boating season. KGW d.j.'s promoted the event with remotes from the boat as it was pulled through the city by a mobile unit. WRCA Show Salutes Entertainers WRCA New York last Monday began a new program, Guest of Honor (MondayFriday, 12 noon-2 p.m.), which will trace through each week the career of a single entertainment personality. The program will salute renowned entertainers such as Frank Sinatra, Doris Day, Richard Rodgers, Perry Como and the Andrews Sisters, by including music of the guest and a personal interview conducted by host Ed Herlihy. OVERSEAS DOCUMENTARY FILMING News • Features • Top Crews ALFRED WAGG PICTURES ■7801 Woodmonf Ave., Wash. 14, D. C. — Oliver 6-3161 35mm • 16mm • b & w • color • sound • stills KBIG Opens Contest to Agencies KBIG Santa Catalina, Calif., which has drawn close to 100,000 mail entries in its "Mystery Sound" contest, has sent a recorded variation of the sound quiz to staff members of Southern California ad agencies. The first agency person to mail KBIG the correct identification of the secret sound wins a week's vacation for two in Honolulu. Runners-up get trips to Apple Valley, Hesperia and Arrowhead Springs, all California, as well as merchandise prizes. Meanwhile the regular listener contest continues with winners being sent to other resorts. 'Sea Hunt' Signing Goes Deep WKRC-TV Cincinnati for the debut of Sea Hunt, June 5 had an underwater contract-signing. Parties were executives of WKRC-TV, the Cincinnati branch of the Kroger Co., sponsor of the 52-week series, and Ziv Production Co. — all equipped with aqualungs and fins. Other features of the Sea Hunt promotion campaign: An "Aquatic Day" at Cincinnati's Coney Island amusement park which included skin diving competitions, a "Sea Hunt'" for silver dollars, a "Miss Sea Hunt" beauty contest, distribution of 500 sea monsters (gold fish) at downtown street corners, a billboard campaign, card advertising on buses and a premiere film showing to Cincinnati Kroger personnel. Hackett Named to Gleason Show Comedian Buddy Hackett will be assigned a supporting role in Jackie Gleason's new half-hour series that will debut Oct. 3 in the Friday 8:30-9 p.m. period on CBSTV. The new Gleason vehicle, to be alternately sponsored by Lever Bros, and Pharmaceuticals Inc., reportedly will be the most expensive regularly-scheduled live half-hour tv series in broadcast history [Advertisers & Agencies, June 9]. Mr. Hackett was the star of his own show, Stanley, on NBC-TV during the 1956-57 season. Stanley Poss will produce the new series and Frank Satenstein will direct. WOV Lists Negro Buying Facts Facts about the 40% increase in Negro population in the New York area during the last seven years, buying habits and listening trends are set forth in a new sales brochure by WOV New York. WOV programs to this audience IIV2 hours a day. Leading agencies and national advertisers using WOV to reach the Negro audience are listed along with representative sales success letters from clients. Plane Passengers Chat on WVNA WVNA Sheffield, Ala., finds out what's happening in the air lanes as well as on the highways for its weekday Commuter Show (4:30-5:30 p.m.). Station Manager Jimmy Hall, serves as the "WVNA Airport Reporter" for a 15-minute segment when he interviews passengers arriving or departing on Eastern Airlines flight 185 at the Muscle Shoals airport which serves the Alabama tri-city area of Tuscumbia-Florence-Shelfield. The flight carries area businessmen, many of them commuters between the Detroit and Muscle Shoals automotive factory centers. CBS-TV to Cover 64 Pro Games For the third consecutive season, CBS-TV will broadcast 64 professional football games on a regional network basis, starting Sept. 28. The schedule was announced last week by William C. MacPhail, sports director of the network, who said that as many as six games will be presented on a given date. The CBS-TV network, according to Mr. MacPhail, will be divided into ten regional networks for the coverage which will be fed to almost 200 stations coast-to-coast. He said the project will utilize more than 168 producers, directors, associate directors, announcers, camera crew men and technicians in one afternoon's work, including personnel from 12 network-affiliated stations. KTTV (TV) Prepares Viewers In an effort to emphasize the pathos of the story to be featured on Badge 714 July 4, KTTV (TV) Los Angeles sent out its program release with a paper tissue attached. In the July 4 episode, Jack Webb and Ben Alexander, stars of the series, help a young baby-faced thief dry his tears. The nation's audienoeNegro group Stations Represented by John E Pearson * Subject to F.C.C. Approval Broadcasting June 30, 1958 • Page 93