Broadcasting Telecasting (Apr-Jun 1958)

PROGRAMS & PROMOTIONS continued CITY 'NETWORK' COVERS PRIMARY San Jose, Calif., radio stations KLOK, KEEN and KSJO pooled their resources to form a local network for the June primary election returns. The All-City broadcast — sponsored — was so successful that the stations will repeat the technique for the November election. Scene of the am simulcast was the ballroom of the Hotel Sainte Claire where the stations' combined staffs tabulated, posted and broadcast the returns (see cut). Blackboards showed the changing totals on the races. Precinct information arrived on six special trunk tele phone lines from 24 runners — local high school students. Returns from distant points in Santa Clara County were sent to the headquarters from the staffs of the Palo Alto Times, the Gilroy Dispatch and the Los Gatos Times-Observer. More than 300 persons visited the three-station headquarters during the broadcast (7:30 p.m. to 1 a.m.) and were served free Coca-Cola. The success of the combined effort prompted the sponsors, Bona Sera Motors and Star and Bar gas stations, to sign the "San Jose Network" to cover fall voting. WRCA Night Show Turns to Pop After six years of all-night classical music, WRCA New York changes from long to short hair when a new all-night popular music series hosted by singer-pianist Johnny Andrews takes over today ( Monday) (Mon.-Fri. 12 midnight-6 a.m.). The Johnny Andrews Show replaces Music Through the Night. Popular vocal and instrumental music will keynote the new allnight program series, which will be conducted in an informal style. In addition to music on records and Mr. Andrews' piano, the program will keep listeners aware of late breaking news and baseball scores plus opening night theatre reviews. KNXT (TV) Out of CTPN KNXT (TV), CBS-owned station in Los Angeles, is discontinuing its early morning weekday service to the CBS Television Pacific Network for the summer, al least. Beginning July 7, KNXT not only is dropping the CTPN program service but is eliminating all live programming locally, using only film shows or programs taped in advance for the morning hours before CBS-TV programming begins at 9 a.m. PDT. WSB Patrols Atlanta Picnics Traditionally, a picnic in the park is one of the best things about summer living, but WSB Atlanta has added a new incentive for picnickers this year. In the summer feature, Picnic Patrol, Page 94 • June 30, 1958 each weekday evening a WSB announcer travels in the station's radio-equipped car to picnic parties where he conducts interviews and gives prize packages containing sponsors' product. These are mentioned on the air each time a presentation is made between 6:30 and 9 p.m. Also, the advertiser receives two daytime bonus mentions during promotional announcements. Turtle Races Weekly on KLRJ-TV KLRJ-TV Las Vegas viewers accustomed to varied gambling games can stay home and bet on the turtles Wednesday nights during the half-hour Turtle Derby. Viewers place their bets by phone on any one of eight turtles (each one sponsored) and after each race the winning bettor is awarded the winning sponsor's product as prize. Commercials are broadcast between the races which are emceed by sports announcer John Romero. Gabfest to Start on CBS-TV A weekly panel show entitled Keep Talking makes its debut on the CBS Television network Tuesday, July 8 (8:30-9 p.m. EDT). Debut guests are Ilka Chase, comedian Joey Bishop and humorist Danny Dayton. Monty Hall, Canadian television and radio personality, will be master of ceremonies. Two teams of three members each will compete on Keep Talking, with their primary purpose being to "smokescreen" secret phrases so that the opposition cannot detect them in the course of conversation. The team best able to conceal the most phrases and also to detect the opposition's phrases is champion for the evening. Keep Talking is by Wolf Enterprises in association with CBS-TV. Hogs Eat to Win at KWTV (TV) Oklahoma hogs are putting on extra weight this summer since KWTV (TV) Oklahoma City opened its pig-feeding contest to 4-H and FFA members. The threemonth contest is designed to promote the state's pork production and boost feed sales for the sponsor of the station's farm shows. Evergreen Mills, Ada, Okla. A total of 330 entries has been received representing 47 of the state's 77 counties. Entrants are working for $870 in cash prizes, which are based on market desirability and weight gain of their hogs. NO TV PROPS FOR THIS MOVIE When Hollywood film makers want to portray television, they invariably make up companies like "Amalgamated Broadcasting System," But Columbia Pictures Corp., firmly wedded to tv via its Screen Gems Inc. subsidiary, is being honest about things. In its now-in-production film, "Miss Casey Jones" starring Doris Day, Jack Lemmon and Ernie Kovacs, writer Norman Katkov and director Dick Quine are striving for realism. The script calls for Miss Day to earn public support and money by appearing on tv shows. A fortnight ago, after approaching both CBS-TV and NBC-TV, Columbia literally moved the sets of four major tv shows (now on the air) into a New York film studio. Thus, when "Miss Casey Jones" is released, filmgoers will see Miss Day facing a battery of youthful interviewers on NBC-TV's Youth Wants to Know (moved lock, stock, and Steve McCormick) from WRC-TV Washington; Miss Day being interviewed about rock lobsters by Dave Garroway on NBC-TV's Wide Wide World; Miss Day appearing on Walt Framer's CBS-TV daytimer. The Big Pay-Off, with Bess Myerson, and Miss Day as guest (along with Garry Moore and panelists Jayne Meadows, Betsy Palmer, Bill Cullen and -Henry Morgan) on Goodson-Todman's I've Got a Secret, also on CBS-TV. For the network promotion people, there'll be a number of CBS-TV "eyes" and NBCTV "chimes" emblazoned on the tv cameras. WTIC-TV Hartford, Conn., provided mobile units and crew for movie scenes and took the opportunity to produce its own feature, "Hollywood Comes to Connecticut," to be presented as a morning show. Broadcasting