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Indianapolis Trading Zone $1,412,008,000
in retail sales
Where else will you find satellite markets that outspend their entire central metropolitan trading zone by 5-to-4 in sales dollars ? Or a universe that has such a big, rich central market! What an opportunity for you to increase your share of the total potential in this greater Indianapolis television area!
where else . . .
— does a central market exert such an economic pull on so many specific areas that are retail trading centers in their own right ?
— do you find such a widespread marketing area covered from one central point . . . and by WFBM-TV!
— can you buy just one station with no overlapping penetration by basic affiliates of the same network ?
Only here -in Indianapolis on WFBM-TV -can you buy more honest market penetration, more consumer influence, for fewer dollars expended than anywhere else. Now it will pay you to take another, longer, better look ! We are proud of our current ARB.
The Nation's 13th Television Market
. . . with the only basic NBC coverage of 750,000 TV set owning families.
*Sales Management, Survey of Buying Power, 1958
Indianapolis itself — Major retail
area for 18 richer-than-average counties. 1,000,000 population—350,600 families with 90% television ownership!
12 Satellites Each a recognized
marketing area — and well within WFBM-TV s basic area of influence. Includes Marion • Anderson • Muncie • Richmond • Bloomington • Vincennes • Terre Haute • Danville, Illinois • Lafayette • Peru • Logansport • Kokomo.
Represented Nationally by the KATZ Agency
Page 104 • June 30, 1958
Broadcasting