Broadcasting Telecasting (Jan-Mar 1958)

Page scan 0001050 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001050
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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W Indianapolis Major retail area for 17 richer than average counties. A million population 339,100 families with 90% television ownership! -'12 Satellites — Each a recognized marketing area — with audited WFBM-TV audience of 412,800 more television sets! Represented Nationally by the KATZ Agency Where else in this whole country can you find a universe like this— a big, rich central market with such important satellites ? where else . . . — does a central market exert such an economic pull on so many specific areas that are retail trading centers in their own right ? — will you find satellite markets that total 33% richer and 50% bigger than the metropolitan trading zone itself? — do you find such a widespread marketing area covered from one central point . . . and only by television ? — can you buy just one station with no overlapping penetration by basic affiliates of the same network ? Only here — in Indianapolis on WFBM-TV— can you buy more honest market penetration, consumer influence, for fewer dollars expended than anywhere else. Now it will pay you well to take another, longer, better look ! The Nation's 11+th Television Market ...with the only basic NBC coverage of 708,000 TV set owning families. Page 198 • February 24, 1958 Broadcasting