Broadcasting Telecasting (Jan-Mar 1958)

Page scan 0001056 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jan-Mar 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001056
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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They told us one day that the mouse was moving. But were we dismayed? On the contrary, it created the kind of challenge that KSLA-TV personnel absolutely thrives upon. They could take the mouse but by golly, we'd keep the 27.9 rating! So we created a show of our own by wrapping a Salt named Captain Holly around POPEYE and Looney Tunes Cartoons. And to let the kids know that POPEYE AND HIS PALS were coming to town we staged a contest and promotion the success of which nearly blew us all down! The ratings? 27.9 for POPEYE 15.4 for the mouse, and we haven't even eaten our spinach yet! basic channel 3^25 shreveport, la. Represented by PAUL H. RAYMER CO., INC