Broadcasting Telecasting (Jan-Mar 1958)

Record Details:

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A.R.B. proves IN SIOUXLAND YOU GET THE LOWEST COST PER THOUSAND WITH IKi PlmJchannel |% Wnbc-abc Siouxfand's Only Full Power— tow Channel Sta/fon APR Fb11^# The data contained in this report were tabulated from a survey made by ARB esearch Department the week of January 5, 958. This is an area study, made of 49 Siouxland • ounties and represents viewing homes. The report estimates that there are 232,100 television ■ homes in the area surveyed. Of these, 11.8 percent "are located in metropolitan Sioux City. Here are the FACTS: Number of FIRST PLACE quarter hours: SIGN ON to 6:00 p. m. KTIV 157 Station "B" 109 6:00 p. m. to SIGN OFF KTIV 90 Station "B" 78 SIGN ON to SIGN OFF KTIV 247 Station "B" 187 Your GEORGE P. HOLLINGBERY representative will be happy to tell you the complete story of this new ARB Area Study, which proves conclusively that the combination of CHANNEL FOUR'S superior signal and top-flight NBC-ABC-LOCAL programming produces the FIRST PLACE LEADERSHIP of KTIV .... Channel 4 in Sioux City. BC ABC IN SIOUX CITY, IOWA Broadcasting March 3 m8 . p 25