Broadcasting Telecasting (Jan-Mar 1958)

Record Details:

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SI = MHHH *xm mm : all! mm-. SHARE OF AUDIENCE (TRENDEX) CBS-TV NEW YORK mm SS ...with 6 shows competing in the time period (Tuesday, 10:30 to 11 PM)! 2,268,000 New Yorkers for Marlboro Cigarettes and Aero wax every week! JUMPS WCBS-TV RATING 220% ARB Coincidental Survey, February 18, 1958 Rating Share MICKEY SPiLLANE'S MIKE HAMMER (WCBS-TV) . . . 18.9 . . . 44.3 . 9.8 . 23.0 . 2.8 . 6.6 . 3.1 . . . 7.3 Station F . 2.8 . . . 6.6 H *8af& Mr k IIkhVHI W FAST SALES IN OVER 148 MARKETS! Marlboro Cigarettes . . . Squirt . . . American Home Products . . . Lone Star Beer. . . Budweiser Beer. . . Busch Bavarian Beer. . . Gallo Wine . . . John Labatt, Ltd. . . . Yankee Stores . . .Wiedemann Brewing . . , I * and scores more! men tv ft Ill^JJW «l FILM SYNDICATION 598 Madison Avenue, New York 22, N. Y. (Plaza 9-7500) and principal cities everywhere Broadcasting March 3, 1958 • Page 51