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I start the week with Ad Age
says BARNEY BRIENZA
Advertising Manager Pabst Brewing Company
"The beer business is as competitive as they come, and to do a proper job we have to be on top of everything that's going on in the advertising and merchandising world. I've found that Advertising Age is the one best source for this information. It has become a habit with me to start the week with Ad Age."
You can count on it: most of the advertising executives of importance to you start each week "in conference" with Advertising Age. More than a news journal, Ad Age spotlights and clarifies the issues affecting the selection of today's markets and media. That's why you'll find those who influence as well as those who activate major broadcast decisions are enthusiastic Ad Age readers.
Take the Pabst Brewing Company, for example. Among the leaders in its field, Pabst spent almost $1,300,000* on spot television alone during the January-September period of 1957, with an additional total of about $1,500,000** allocated to network tv time over the first ten months of last year. Sparked by its new slogan, "Pabst makes it perfect," the brewing company plans putting special emphasis on the use of both tv and radio spots during 1958.
Every Monday, 27 paid-subscription copies of Ad Age are "first order of the week" for Pabst marketing executives. Further, 28 paid-subscription copies reach decision-makers at Norman, Craig & Kummel, Inc., the brewer's agency.
Add to this AA's more than 39,000 paid circulation, its tremendous penetration of advertising with a weekly paid circulation currently reaching over 11,000 agency people alone, its intense readership by top executives in national advertising companies, its unmatched total readership of over 145,000 — and you'll recognize in Advertising Age a most influential medium for swinging broadcast decisions your way.
*W. C. Rorabaugh Co. for Television Bureau of Advertising ** Publishers Information Bureau
200 EAST ILLINOIS STREET • CHICAGO 11, ILLINOIS 480 LEXINGTON AVENUE • NEW YORK 17. NEW YORK
BARNEY BRIENZA
Armed with a diploma from the Pratt Institute, Mr. Brienza began his advertising career more than twenty-five years ago in the art department of Hoffman Beverages, a subsidiary of the Pabst Brewing Company since 1946. During the five years he served as Pabst art director (1951-1956), he was responsible for a number of awards to the company for excellence of design in point of sale, billboard and other advertising art. In 1956, he was named advertising manager of the brewing firm. Though his present position is concerned with all phases of advertising, Mr. Brienza still stresses his interest in art as an after-hours painter and cabinet maker. He paints both in oils and in water colors, and has produced still lifes, portraits and landscapes.
I Year (52 issues) $3
TING
March 3, 1958 • Page