Broadcasting Telecasting (Jan-Mar 1958)

Record Details:

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/JUI special BATON PROVES Only sunshine reaches more homes in this BILLION DOLLAR MARKET" BATON ROUGE * In Metropolitan Baton Rouge WBRZ Share of sets-in-use summary, sign-on to sign-off, 7 days a week— Sunday through Saturday In Baton Rouge total TV area Station share of audience summary, sign-on to sign-off, 7 days a week — Sunday through Saturday 23 of the top 25 shows in the Metropolitan Baton Rouge area are on WBRZ-ABC-NBC I —and look at these facts from ARB! Metropolitan Baton Rouge (Monday through Friday) • Sign on WBRZ -60.4 Noon to WBRZ -66.5 6pm to WBRZ 60.9 , ■ : •;<' i : Station B 31.9 to noon Statjon B _ 37 7 6 p.m Total TV Area ( Monday through Friday) Sign on WBRZ 83.2 Noon to WBRZ 80.9 to noon Station B _ lo<8 6 p.m. Station B 19.1 Midnight Station B . 37.4 6pm to WBRZ -76.2 M.dn.ght S,ation B 23.8 Channel HHH mHH mm Represented by Hollingbery Broadcasting lliislli March 17, 1958 • Page 77