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In KMTV's studio, Chief Photographer Dale Hoaglan (left) and TV Director Jack Riley shoot a commercial. The station uses Da Pont 930 and 931 for all film ivork — commercials, newsreels, on-the-spot interviews.
"For every shot, any time
we count on Du Pont film"
"All our cameramen are primarily reporters," Mr. Hoaglan continues. "They simply do not have the time to master all the intricacies of photographic technique, so we must have a very versatile film with enough latitude to record any event, regardless of the circumstances.
"These qualities are reliably backed up by a sound service policy on the part of Du Pont. Whatever the problem involved, we know we can depend on the technical know-how of the Du Pont Company."
// your film needs include versatility, combined with the best in technical service, just call the nearest Du Pont Sales Office. Or write Du Pont, Photo Products Department. 2420-2 Nemours Building, Wilmington 98. Delaware. In Canada, Du Pont Company of Canada ( 1956 ) Limited, Toronto.
says Mr. Dale Hoaglan, Chief Photographer of station KMTV, Omaha, Nebraska.
Since the station opened in 1952. versatility has been the underlying theme of KMTV's operation. And to help achieve it, they chose Du Pont 930 Rapid Reversal film for newsreel use right from the start, and added 931 as soon as it was introduced.
Mr. Hoaglan tells us that during the last six years, "these films have met our every requirement, giving us the necessary speed to work at low light levels and in situations of extreme contrast. The high speed alone justifies the use of 930 and 931, and we get other benefits such as fast and easy processing, excellent contrast, good gray scale and optimum sound track quality.
"EC II. s. PAT. OFF.
Better Things for Better Living . . . through Chemistry
Broadcasting
March 17, 1958 • Page 79