Broadcasting Telecasting (Jul-Sep 1958)

TV NETWORK SHOWSHEET THE PROGRAMS, THE SCHEDULES, THE SPONSORS Published first issue in each quarter mm mmmmmmmm mmmmmmmmmmsm Networks are listed alphabetically with the following information: time, program title in italics, followed by sponsors or type of sponsorship. Abbreviations: sust., sustaining; part., participating; alt., alternate sponsor; F, film; L, live. All times are NYT. SUNDAY MORNING 10-11 a.m. ABC-TV No network service. CBS-TV 10-10:30 Lamp Unto My Feet, sust., L; 10:30-11 Look Up & Live, sust., L. NBC-TV No network service. 11 a.m.-Noon ABC-TV No network service. CBS-TV 11-11:30 Eye On New York, sust., L; 11:30 12 Camera Three, sust., L. NBC-TV No network service. SUNDAY AFTERNOON Noon-1 p.m. ABC-TV No network service. CBS-TV No network service. NBC-TV No network service. 1 2 p.m. ABC-TV No network service. CBS-TV 1-1:05 No network service; 1:05-1:15 Baseball Preview, General Mills, American Home Products, L; Approx. l:15-conclusion Baseball Game of the Week, Colgate, Philip Morris, Falstaff Brewing, L. NBC -TV No network service. 2 3 p.m. ABC-TV No network service. CBS-TV Game of the Day (cont.) NBC-TV No network service. 3 4 p.m. ABC-TV 3-3:30 Johns Hopkins File, sust., L; 3:30-4 College News Conference, sust., L. CBS-TV Game of the Day (cont.). NBC-TV No network service. 4 5 p.m. ABC-TV No network service. CBS-TV Game of the Day (cont.). NBC-TV 4-4:30 Watch Mr. Wizard, sust., L; Youth Wants to Know, sust., L. 5 6 p.m. ABC-TV 5-5:30 No network service; 5:30-6 Lone Ranger, General Mills, F. CBS-TV 5-5:30 The Last Word, sust., L; 5:30-6 Face the Nation, sust., L. NBC-TV 5-5:30 Frontiers of Faith, sust., L; 5:306 Comment, sust., L. SUNDAY EVENING 6 7 p.m. ABC-TV No network service. CBS-TV 6-6:25 The Search, sust., L; 6:25-6:30 CBS News, sust., L; 6:30-7 Twentieth Century, Prudential Life Insurance, F. NBC-TV 6-6:30 Meet the Press, sust., L., 6:30-7 Outlook, sust., F. 7 8 p.m. ABC-TV 7-7:30 You Asked For It, Skippy peanut butter, F; 7:30-8 Maverick, Kaiser Companies. CBS-TV 7-7:30 Lassie, Campbell Soup, F; 7:30-8 The Brothers, American Tobacco, F. NBC-TV 7-7:30 Noah's Ark, sust., F; st. 9/14 To be announced; 7:30-8 No Warning, Royal McBee, P. Lorillard, F; st. 9/14 To be announced. 8 9 p.m. ABC-TV 8-8:30 Maverick (cont.), Kaiser Companies, F; 8:30-9 Anybody Can Play, R. J. Reynolds, L. CBS-TV 8-9 Ed Sullivan, Mercury, Eastman Kodak, L. NBC-TV 8-9 Steve Allen Presents Eydie Gorme and Steve Lawrence, L, Greyhound, Procter & Gamble, American Machine & Foundry; st. 9/7 Steve Allen Show, Greyhound, DuPont, Polaroid, L. 9 10 p.m. ABC-TV 9-9:30 Baseball Corner, General Mills, L; 9:30-10 Open Hearing sust., L. CBS-TV 9-9:30 GE Theatre, General Electric, F; 9:30-10 Alfred Hitchcock, Bristol-Myers, F. NBC-TV 9-10 Chevy Show, Chevrolet, L. 10 11 p.m. ABC-TV 10-10:30 Mike Wallace Interview, sust., L; 10-10:30 No network service. CBS-TV 10-10:30 $64,000 Challenge, P. Lorillard, Revlon, alts., L; 10:30-11 What's My Line? Helene Curtis, Kellogg, alts., L. NBC-TV 10-10:30 Decision, Procter & Gamble, F; 10:30-11 No network service. MONDAY-FRIDAY MORNING 7 8 a.m. ABC-TV No network service. CBS-TV No network service. NBC-TV 7-8 Today, Alden Rug Mills, American Can Co., Amity Leather Products, California Prune Advisory Board, Canada Dry Inc., Drexel Furniture Co., Hanes Knitting Co., Nat'l Assn. of Insurance Agents, Rock of Ages, Stephen Distributing Corp., Sterling Drug, Liftsavers, Washington State Potato Commission, part., L. 8 9 a.m. ABC-TV No network service. CBS-TV 8-8:45 Captain Kangaroo; 8:45-9 CBS Morning News. NBC-TV 8-9 Today (cont.). 9 10 a.m. ABC-TV No network service. CBS-TV No network service. NBC-TV 9-10 Today (cont.). 10 11 a.m. ABC-TV No network service. CBS-TV 10-10:30 Play Your Hunch, sust., L; 10:3011 How Do You Rate?, sust., L. NBC-TV 10-10:30 Dough Re Mi, sust., L; 10:30-11 Treasure Hunt, Procter & Gamble, Brillo, Alberto Culver, Corn Products, General Mills, Heinz, General Foods, Sterling Drugs, part., L. 11 a.m.-Noon ABC-TV No network service. CBS-TV 11-11:30 Arthur Godfrey Time, Standard Brands, General Foods, Peter Paul, Armour, Bristol-Myers, Pharma-Craft, L; 11:30-12 Dotto, Colgate, L. NBC-TV 11-11:30 The Price Is Right, Lever, Sterling Drug, Whitehall, General Mills, Standard Brands, General Foods, Sterling Drugs, SOS, Alberto Culver, Miles, Corn Products, part., L; 11:30-12 Truth or Consequences, Lever, Sterling Drug, Alberto Culver, General Foods, part., L; st. 7/29 Concentration, same participants as T or C, with Heinz, L. MONDAY-FRIDAY AFTERNOON Noon-1 p.m. ABC-TV No network service. CBS-TV 12-12:30 Love of Life, American Home Products, Procter & Gamble, Altantis, and sust., L; 12:30-12:45 Search for Tomorrow, Procter & Gamble, L; 12:45-1 Guiding Light, Procter & Gamble, L. NBC-TV 12-12:30 Tic Tac Dough, Procter & Gamble, Church & Dwight, Toni, Standard Brands, General Mills, Heinz, Alberto Culver, part., L; 12.30-1 It Could Be You, Procter & Gamble, Mentholatum, Alberto Culver, Brillo, General Foods, Corn Products, Miles, Brown & Williamson, Whitehall, part., L. 1 2 p.m. ABC-TV No network service. CBS-TV 1-1:25 No network service; 1:25-1:30 Network News, sust., L; 1:30-2 The World Turns, Procter & Gamble, Pillsbury. Swift, L. NBC-TV 1-2 No network service. 2 3 p.m. ABC-TV No network service. CBS-TV 2-2:30 Beat the Clock, Nestle, Atlantis. Sunshine, Kodak, Lever, General Mills, Johnson & Johnson, and sust. segments, L; 2:30-3 Art Linkletter's Houseparty; Kellogg. Lever, Pillsbury, Swift, Standard Brands, Toni, Stanley, Carnation, Chicken of the Sea, Atlantis. NBC-TV 2-2:30 Lucky Partners, Alberto Culver, Standard Brands, part., L; 2:30-3 Haggis Baggis, Mentholatum, part., L. 3 4 p.m. ABC-TV 3-3:30 American Bandstand, co-op, L; 3:30-4 Do You Trust Your Wife, part., L. CBS-TV 3-3:30 The Big Payoff, Colgate-Palmolive and sust., L; 3:30-4 The Verdict Is Yours, General Mills, Toni, Swift, Atlantis Sales, Standard Brands, Bristol-Myers, Johnson & Johnson, and sust., L. NBC-TV 3-3:30 Today Is Ours, Procter & Gamble, Sterling Drug, Heinz, Alberto Culver, Whirlpool, part., L; 3:30-4 From These Roots, Procter & Gamble, Alberto Culver, part., L. 4 5 p.m. ABC-TV 4-5 American Bandstand, Lever Bros., Carter Products, General Mills, Corn Products, Joe Lowe Corp., Polk Miller Products, part., L. CBS-TV 4-4:15 The Brighter Day, Procter & Gamble, L; 4:15-4:30 Secret Storm, American Home Products & sust., L; 4:30-5 Edge of Night, Procter & Gamble, Standard Brands, Atlantis, Pet Milk, Swift, Pillsbury and sust., L. NBC-TV 4-4:45 Queen for a Day, Procter & Gamble, Whitehall, Toni, Standard Brands, Sandura, Corn Products, Brown & Williamson, Miles, Alberto Culver, part., L; 4:45-5 Modern Romances, Sterling Drug, Brillo, part., L. 5 6 p.m. ABC-TV 5-5:30 (Mon.) Superman, Kellogg, Sweets Co., Procter & Gamble, F; (Tues.) Sir Lancelot, Corn Products, F; (Wed.) Wild Bill Hickok, Kellogg, Procter & Gamble, Sweets Co., F; (Thurs.) Woody Woodpecker, Kellogg, F; (Fri.) The Buccaners, Corn Products, F; 5:30-6 Mickey Mouse Club, AmPar, Armour, Bristol-Myers, General Mills, General Foods, Mattel, Miles Labs., Mars, Pillsbury Mills, F. CBS-TV 5-6 No network service. NBC-TV 5-6 No network service. 6 7 p.m. ABC-TV No network service. CBS-TV 6-6:45 No network service; 6:45-7 News, Brown & Williamson, Whitehall, L. NBC-TV 6-6:45 No network service; 6.45-7 News, sust., L. 7 7:30 p.m. ABC-TV 7-7:15 Sports Focus, sust., L; 7:15-7:30 John Daly and the News, sust., L. CBS-TV 7-7:15 No network service; 7:15-7:30 News, Brown & Williamson, Whitehall, L. NBC-TV 7-7:30 No network service. 11:15 p.m.-l a.m. ABC-TV No network service. CBS-TV No network service. NBC-TV 11:15 p.m.-l a.m. Jack Paar Show (Mon.Fri.) Block Drug, Bristol-Myers, Coopers Inc., Liftsavers Inc., Thomas J. Lipton Co., North American Philips Co., Pharmacraft Co., Philip Morris, Polaroid Corp., Polk Miller Products Corp., Stephen Distributing Corp., part., L. MONDAY EVENING 7:30-8 p.m. ABC-TV To be announced. CBS-TV 7:30-8 Robin Hood, Johnson & Johnson, Wildroot, alts., F. NBC-TV 7:30-8 Haggis Baggis, sust., L. 8 9 p.m. ABC-TV 8-8:30 Cowtown Rodeo, sust., L; 8:30-9 Bold Journey, Ralston-Purina, F. CBS-TV 8-8:30 Bums & Allen, General Mills, Carnation, alts., F; 8:30-9 Talent Scouts, Lipton, Toni, alts., L. NBC-TV 8-8:30 Restless Gun, Warner Lambert, alt. wks., F; 8:30-9 Tales of Weils Fargo, American Tobacco, Buick, alts., F. 9 10 p.m. ABC-TV 9-9:30 Stars of Jazz, sust., L; 9:30-10 Polka -Go -Round, sust., L. CBS-TV 9-9:30 Danny Thomas, General Foods, F; eff. 7/18 Top 10 of Lucy, General Foods, F; 9:30-10 Frontier Justice, General Foods, F. NBC-TV 9-9:30 Twenty-One, Pharmaceuticals Inc., L; st. 9/22 Peter Gunn, Bristol-Myers, F; 9:3010 Goodyear Theatre, Goodyear, F; alternating with Alcoa Theatre, Alcoa, F. 10 11 p.m. ABC-TV No network service. CBS-TV 10-11 Studio One in Hollywood, Westinghouse, L. NBC-TV 10-11 Suspicion, Procter & Gamble, Sterling Drug, F. TUESDAY EVENING 7:30-8 p.m. ABC-TV 7:30-8 Cheyenne, General Electric, alternating with Sugarfoot, American Chicle, ColgatePalmolive, F. CBS-TV 7:30-8 Name That Tune, Kellogg, Whitehall, alts., L. NBC-TV 7:30-8 Win With a Winner, sust., L; 9/23 Dragnet, sust., F. 8 9 p.m. ABC-TV Cheyenne (cont.) General Electric, alternating with Sugarfoot, American Chicle, ColgatePalmolive, F; 8:30-9 Wyatt Earp, General Mills, Procter & Gamble alts. F. CBS-TV 8-8:30 Mr. Adams and Eve, R. J. Reynolds, L; 8:30-9 Adorn Playhouse, Toni, F. NBC-TV 8-9 The Investigator, RCA-Whirlpool, Liggett & Myers, L; 9/23 Gobel-Fisher, RCAWhirlpool, Liggett & Myers, L. 9 10 p.m. ABC-TV 9-9:30 Broken Arrow, Miles Labs, RalstonPurina, alt., F; 9:30-10 Pantomine Quiz, Associated Products, L. CBS-TV 9-9:30 To Tell the Truth, Pharmaceuticals Page 100 • July 7, 1958 Broadcasting