Broadcasting Telecasting (Jul-Sep 1958)
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SPECIAL PROGRAMS NBC-TV
July 8: 12:45 — conclusion.
Alt Star Baseball Game, Gillette. July 15 : 8-9 p.m.
Shirley Temple Storybook, "The
Little Lame Prince," National Dairy,
Hill Bros. Aug. 19: 8-9 p.m.
Shirley Temple Storybook, "The
Magic Fishbone," Nat'l Dairy, Hill
Bros. Sept. 10: 8-9 p.m.
Shirley Temple Storybook, "The
Wild Swans," Nat'l Dairy, Hill Bros.,
Breck.
Inc Philip Morris, alts., L; 9:30-10 Red Skelton I Show, S. C. Johnson & Son, Pet Milk, alts., F. ji NBC-TV 9-9:30 Dotto. Colgate, L; 9:30-10 Bob
Cummings Show, Reynolds Tobacco, Chesef brough-Ponds. F.
| 10-11 p.m.
ABC-TV 10-10:30 West Point, Van-Heusen, F; July , 8-29 March of Medicine, sust., L; beginning
Aug. 5 Yonker's Raceway, sust., L; 10:30-11 No ,! network service.
I CBS-TV 10-10:30 The $64,000 Question, Revlon, L;
10:30-11 No network service. I NBC-TV 10-10:30 The Californians, Singer, Lipton, I F; 10:30-11 No network service.
WEDNESDAY EVENING
17:30-8 p.m. ABC-TV 7:30-8 Disneyland, General Mills, General I Foods, Reynolds Metals, Derby Foods. F.
CBS-TV 7:30-8 Sing-A-Long, sust., L. I NBC-TV 7:30-8 Wagon Train, General Foods, [ Ford, F.
I 8-9 p.m.
'. ABC-TV 8-8:30 Disneyland (cont.), General Mills, Reynolds Metals, Derby Foods, F; 8:30-9 Tomb
| stone Territory, Bristol-Myers, F.
[ CBS-TV 8-8:30 Leave It to Beaver, Remington
[ Rand, sust., F; 8:30-9 Johnson's Wax Theatre,
I S. C. Johnson, F.
| NBC-TV 8-8:30 Wagon Train (cont.), 8:30-9 Father
I Knows Best, Lever, Scott, F.
9-10 p.m.
i ABC-TV 9-9:30 Adventures of Ozzie & Harriet, I Eastman Kodak, F; 9:30-10 Traffic Court, sust., L. I CBS-TV 9-9:30 The Millionaire, Colgate, F; 9:30-10 I I've Got a Secret, R. J. Reynolds, L.
NBC-TV 9-10 Kraft Television Theatre, Kraft I Foods, L.
I 10-11 p.m.
[ ABC-TV 10-11 Wednesday Night Fights, Miles, I Mennen, L.
CBS-TV 10-11 U. S. Steel Hour, U. S. Steel, alterI nating with Armstrong Circle Theatre, Armstrong
Cork, L.
I NBC-TV 10-10:30 It Could Be You, Procter & I Gamble, L; 10:30-11 No network service.
I THURSDAY EVENING
I 7:30-8 p.m.
I ABC-TV 7:30-8 Circus Boy, Kellogg, F.
I CBS-TV 7:30-8 Sgt. Preston of the Yukon, Quaker
| Oats, F.
NBC-TV 7:30-8 Tic Tac Dough, Warner-Lambert, alt. wks., L.
8 9 p.m.
ABC-TV 8-8:30 Zorro, A. C. Spark Plug, SevenUp Co., F; 8:30-9 No network service. CBS-TV 8-8:30 Richard Diamond, P. Lorillard, F; 8:30-9 Verdict Is Yours, sust., L. NBC-TV 8-8:30 You Bet Your Life, Toni, De Soto, F; 8:30-9 Dragnet, Schick, Liggett & Myers, F.
9 10 p.m.
ABC-TV 9-9:30 Chevy Showroom Starring Andy Williams, Chevrolet, F; 9:30-10 Navy Log, U. S. Rubber, F.
CBS-TV 9-9:30 Verdict Is Yours, cont.; 9:30-10 Playhouse 90, Bristol-Myers, American Gas Assn., Kimberly-Clark, All State Inc., Pillsbury, R. J. Reynolds, alt. schedules, L & F. NBC-TV 9-9:30 People's Choice, Borden, American Home Products, F; 9:30-10 Buckskin, Ford, F.
10-11 p.m.
ABC-TV 10:10:30 Confession, sust., L; 10:30-11 No network service.
CBS-TV 10-11 Playhouse 90 (cont.). NBC-TV 10-10:30 The Price Is Right, Lever, L; 10:30-11 Music Bingo, Hazel Bishop, 5 -Day Deodorant, L.
FRIDAY EVENING
7:30-8 p.m.
ABC-TV 7:30-8 Rin Tin Tin, National Biscuit Co., F. CBS-TV 7:30-8 Boing Boing Show, sust., F. NBC-TV 7:30-8 The Big Game, sust., L.
8 9 p.m.
ABC-TV 8-8:30 Jim Bowie, American Chicle, F; 8:30-9 This Is Music, sust., L. CBS-TV 8-8:30 Trackdown, American Tobacco, Socony Mobil Oil, F; 8:30-9 Zane Grey Theatre, General Foods, Ford, alts., eff. 7/25 Destiny Theatre, General Foods, Ford, alts., F. NBC-TV 8-8:30 Jefferson Drum, P. Lorillard, Chemstrand, F; 8:30-9 Life of Riley, Lever, F; st. 8/29 Northwest Passage, sust. F.
9 10 p.m.
ABC-TV 9-9:30 E. S. P., Chesebrough Pond's L; 9:30-10 Frigidaire Summer Theatre, Frigidaire, F. CBS-TV 9-9:30 Phil Silvers Show, R. J. Reynolds, Procter & Gamble, alts., F; 9:30-10 Schlitz Playhouse, Schlitz Brewing, F.
NBC-TV 9-9:30 M Squad, American Tobacco, Quaker, F; 9:30-10 The Thin Man, ColgatePalmolive, F.
10 11 p.m.
ABC-TV 10-10:30 Harness Racing, sust., L; 10:3011 No network service.
CBS-TV 10-10:30 Undercurrent, Brown & Williamson, Procter & Gamble, alts., F; 10:30-11 To be announced.
NBC-TV 10-10:45 Gillette Cavalcade of Sports, Gillette, L; 10:45-11 Post Fight Beat, BristolMyers, L.
SATURDAY MORNING
9 10 a.m.
ABC-TV No network service.
CBS-TV 9-9:30 No network service; 9:30-10 Captain Kangarco, General Mills & sust., L. NBC-TV 9-10 No network service.
10 11 a.m.
ABC-TV No network service.
CBS-TV 10-10:30 Captain Kangaroo, General Mills & sust., L; 10:30-11 Mighty Mouse Playhouse, General Foods, Colgate-Palmolive, alts., F. NBC-TV 10-10:30 Howdy Doody, Continental Baking L; 10:30-11 Ruff and Reddy, General Foods, L & F.
11 a.m.-Noon
ABC-TV No network service.
CBS-TV 11-11:30 Heckle & Jeckle, sust., F; 11:30
12 Saturday Playhouse, sust., F.
NBC-TV 11-11:30 Fury, General Foods, F; 11:3012 Blondie, sust., F.
SATURDAY AFTERNOON
Noon-1 p.m.
ABC-TV No network service.
CBS-TV 12-1 Jimmy Dean Show, Armstrong Cork & sust., L.
NBC-TV 12-12:30 True Story, Sterling Drug, L; 12:30-1 Detective's Diary, Sterling Drug, F.
1 2 p.m.
ABC-TV No network service.
CBS-TV 1-1:30 The Lone Ranger, General Mills, Nestle, alts., F; 1:30-1:50 No network programming; 1:50-2 Baseball Preview, Carter, American Home alts., L.
NBC-TV 1-2 No network service.
2 7:30 p.m.
ABC-TV No network service.
CBS-TV 2-conclusion Baseball Game of the Week, State Farm, Auto Ins., Philip Morris, Falstafr, L. NBC-TV 2-7:30 No network service.
SATURDAY EVENING
7:30-8 p.m.
ABC-TV 7:30-8 Dick Clark Show, Beech-Nut Life Savers, L.
CBS-TV 7:30-8 Perry Mason, Armour, LibbyOwens-Ford, alts. & sust., F.
NBC-TV 7:30-8 People Are Funny, R. J. Reynolds, Toni, F.
8 9 p.m.
ABC-TV 8-8:30 Dick Clark Show (cont.); Beech-nut Life Savers, L; 8:30-9 Country Music Jubilee, Williamson Dickie, L.
CBS-TV 8-8:30 Perry Mason (cont.); 8:30-9 Top Dollar, Brown & Williamson, F. NBC-TV 8-9 Bob Crosby Show, Sunbeam, Am. Dairy, Kimberly-Clark, Noxzema, Chemstrand, RCA-Whirlpool, part., L; st. 9/13 Perry Como Show, same sponsors., L.
9 10 p.m.
ABC-TV 9-10 Lawrence Welk Show, Dodge Division. L.
CBS-TV 9-9:30 Oh Susannah, Helene Curtis & Nestle, alts., F.; 9:30-10 Have Gun, Will Travel, Whitehall. l ever, alt=.. F.
NBC-TV 9-9:30 Club Oasis, Liggett & Myers, Max Factor, L; st. 9/20 Steve Canyon, Liggett & Myers & sust., F; 9:30-10 Turning Point, Scott, Schick, F.
10 11 p.m.
ABC-TV 10-10:30 To be announced; 10:30-11 No network service.
CBS-TV 10-10:30 Gunsmoke, Liggett & Myers, Remington Rand, alt., F; 10:30-11 No network service.
NBC-TV 10-10:30 Ted Mack's Original Amateur Hour, Pharmaceuticals, L; 10:30-11 Joseph Cotton Show, American Tobacco, F.; st. 9/6 Brains & Brawn, Liggett & Myers, L.
RADIO NETWORK SHOWSHEET
THE PROGRAMS, THE SCHEDULES, THE SPONSORS Published first issue in each quarter
Networks are listed alphabetically with the following information: time, program title in italics, followed by sponsors or type of sponsorship. Abbreviations: sust., sustaining; part., participating; alt. alternate sponsor; seg., segmented. All times are NYT. The CBS Radio schedule applies only to the week July 6-12.
SUNDAY MORNING
7 8 a.m.
ABC No network service. CBS No network service.
MBS 7-7:05 News, co-op; 7:05-7:30 America's Top Tunes, co-op; 7:30-7:35 News, sust.; 7:35-8 America's Top Tunes, co-op. NBC No network service.
8 9 a.m.
ABC 8-8:30 Radio Bible Class, Radio Bible Class; 8:30-9 Wings of Healing, Dr. Thomas Wyatt. CBS 8-8:15 CBS Neuis, Sust; 8:15-8:30 The Metropolitan Singers, sust.; 8:30-9 Sunday Morning Gatherin', co-op.
MBS 8-8:05 News, co-op; 8:05-8:30 America's Top Tunes, co-op; 8:30-8:35 News, sust.; 8:35-9 Ameri
ca's Top Tunes, co-op. NBC No network service.
9 10 a.m.
ABC 9-9:05 Weekend News, sust.; 9:05-9:30 No network service; 9:30-10 Voice of Prophecy, Voice of Prophecy Inc.
CBS 9-9:15 CBS Radio World News Roundup, (seg.); 9:15-9:28:50 The Music Room, sust.; 9:28:509:30 No network service; 9:30-10 Church of the Air, sust.
MBS 9-9:30 Wings of Healing, Wings of Healing; 9:30-10 Back to God, Christian Reformed Church. NBC 9-9:05 News, sust.; 9:05-9:15 World News Roundup, co-op; 9:15-9:30 Art of Living, sust.; 9:30-10 Voice of Prophecy, Voice of Prophecy.
10 11 a.m.
ABC 10-10:05 Weekend News, sust.; 10:05-10:30 Message of Israel, sust.; 10:30-10:55 Negro College Choirs, sust.; 10:55-11 Weekend News, Armour & Co.
CBS 10-10:05 Robert Trout and the News. Chevrolet; 10:05-10:28:50 E. Power Biggs, sust.; 10:28:5010:30 No network service; 10:30-11 Invitation to Learning, sust.
MBS 10-10:30 Radio Bible Class. Radio Bible Class; 10:30-11 Voice of Prophecy, Voice of Prophecy Inc.
NBC 10-10:05 News, sust.; 10:05-10:30 National Radio Pulpit, sust.; 10:30-11 Monitor*.
ll-a.m.-Noon
ABC 11-11:30 No network service; 11:30-11:55 Christian In Action, sust.; 11:55-12 Weekend News, Armour & Co.
CBS 11-11:05 CBS News, sust.; 11:05-11:15 Charles Collingwood, (seg.); 11:15-11:28:50 Howard K. Smith; 11:30-12, Salt Lake Tabernacle Choir. MBS 11-11:15 Frank & Ernest, Dawn Bible Students Assn.; 11:15-11:30 How Christian Science Heals, First Church of Christ. Science; 11:3011:35 News, Bristol-Myers, Armour; 11:35-12 UN News Around the World, sust. NBC 11-12 Monitor*.
SUNDAY AFTERNOON
Noon-1 p.m.
ABC 12-12:30 No network service; 12:30-12:55 Moods in Melody, sust.; 12:55-1 Weekend News, Armour & Co.
CBS noon-12:05 Robert Trout and the News, Chevrolet; 12:05-12:30 Vincent Lopez Orchestra, sust.; 12:30-12:53:50 Sammy Kaye Orchestra, sust.; 12:53:50-12:55 No network service; 12:55-1 Ford Road Show, Ford Motors. MBS 12-12:05 JVeuJS, co-op; 12:05-12:30 America's Top Tunes, co-op; 12:30-12:35 Frankie Frisch, Quaker State Oil Refining Corp.; Bristol-Myers; 12:35-12:45 America's Top Tunes, co-op; 12:45-1 How Christian Science Heals, First Church of Christ. Science.
NBC 12-12:30 Monitor*; 12:30-1 The Eternal Light.
Broadcasting
July 7, 1958 • Page 101