Broadcasting Telecasting (Jul-Sep 1958)

Record Details:

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hardly a prospect for dry skin protection — but farmer Richards does buy a lot of motor oil for his tractors; a lot of flour for the wife's kitchen; and a good new car or truck ever so often. That's why it pays to pinpoint your radio advertising! There are many buying groups with just as many different radio listening habits. And in the rich Dallas and North Texas market WFAA RADIO is just the vehicle for pinpoint advertising! WFAA 50.000 WATTS 5O00 WATTS D A L LA S NBC • A B C the stations with I "variety pro grammin g re Broadcasting Radio service of The Dallas Morning News Edward Petry & Co., National Representatives. August 4, 1958 • Page 53