Broadcasting Telecasting (Oct-Dec 1958)
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RADIO NETWORK SHOWSHEET
THE PROGRAMS, THE SCHEDULES, THE SPONSORS Published first issue in each quarter
Networks are listed alphabetically with the following information: time, program title in italics, followed by sponsors or type of sponsorship. Abbreviations: sust., sustaining; part., participating; alt., alternate sponsor; seg., segmented. All times are NYT. The CBS Radio schedule applies only 10 the week Sept. 28-Oct. 4.
SUNDAY MORNING
7 8 a.m.
ABC No network service. CBS No network service.
M3S 7-7:05 News, co-op; 7:05-7:30 America's Top Tunes, co-op; 7:30-7:35 News; 7:35-8:00 America's Top Tunes, co-op. NBC No network service.
8 9 a.m.
ABC 8-8:30 Radio Bible Class, Radio Bible Class; 8:30-9 Wings of Healing, Dr. Thomas Wyatt. CBS 8-8:15 CBS News, sust.; 8:15-8:30 No network service; 8:30-9 Sunday Morning Gatherin', co-op. MBS 8-8:05 News, co-op.; 8:05-8:30 America's Top Tunes, co-cp.; 8:30-8:35 News; 8:35-9 America's Top Tunes, co-op.
NBC 8-8:05 News, sust.; 8:05-8:15 Great Choirs of America, sust.; <l:15-8:30 Faith in Action, sust., 8:30-9 Bible Study Hour, Evangelical Foundation.
9 10 a.m.
ABC 9-9:05 Weekend News, sust.; 9:05-9:30 No network service; 9:30-10 Voice of Prophecy, Voice of Prophecy Inc.
CBS 9-9:15 CBS Radio World News Roundup, seg.; 9:15-9:30 The Music Room, sust.; 9:30-10 Church of the Air, sust.
MBS 9 9:30 Wings of Healing, Wings of Healing;
9 30-10 Back to God, Christian Reformed Church. NBC 9-9:05 Netos, sust.; 9:05-9:15 World News Roundup, co-op.; 9:15-9:30 Art of Living, sust.; 9:30-10 Voice of Prophecy, Voice of Prophecy Inc. (split network with Bible Study Hour on remainder.)
10 11 a.m.
ABC 10-10:05 Weekend News, sust.; 10:05-10:30 Message of Israel, sust.; 10:30-10:55 Negro College Choirs, sust.; 10:55-11 Weekend News, sust. CBS 10-10:05 Robert Trout, Chevrolet; 10:05-10:30 E. Power Biggs, sust.; 10:30-11 Invitation to Learning, sust. . „,
MBS 10-10:30 Radio Bible Class, Radio Bible Class;
10 30-11 Voice of Prophecy, Voice of Prophecy. NBC 10-10:05 News, sust.; 10:05-10:30 National Radio Pulpit, sust.; 10:30-11 Monitor, part. (Split network with Voice of Prophecy on part and Bible Study Hour on remainder.)
11 a.m .-Noon
ABC 11-11:30 No network service; 11:30-11:55 Christian in Action, sust.; 11:55-12 Weekend News, sust. _ „,
CBS 11-11:05 CBS News, sust.; 11:05-11:15 Charles Collingwood, seg.; 11:15-11:30 As Others See Us, sust.; 11:30-12 Salt Lake City Tabernacle Choir, sust
MBS 11-11:15 Frank & Ernest, Dawn Bible Students Association; 11:15-11:30 How Christian Science Heals, First Church of Christ Scientist;
11 30-11:35 News, American Telephone and Telegraph Company; 11:35-12 VN News Around the World, sust.
NBC 11-12 Monitor, part. (11:30-12 split network with Voice of Prophecy on part and Bible Study Hour on remainder).
SUNDAY AFTERNOON
Noon-1 p.m.
ABC 12-12:30 No network service; 12:30-12:35 Weekend News, sust.; 12:35-12:55 Moods in Melody, sust.; 12:55-1 Weekend News, Reynolds. CBS 12-12:05 Robert Trout, Chevrolet; 12:05-12:30 Vincent Lopez Orchestra, sust.; 12:30-1 Freddy Martin Orch., sust. • MBS 12-12:05 News, co-op.; 12:05-12:30 Insight— With Arnold Michaelis. co-op.; 12:30-12:35 Sports News, Quaker State Oil Refining Corp.; 12:3512-45 America's Top Tunes, co-op.; 12:45-1 How Christian Science Heals, First Church of Christ
NBCe"2-S12:30 Monitor, part.; 12:30-1 The Eternal Light, sust. (split network with Voice of Prophecy).
1-2 p.m.
ABC 1-1 15 It's Your Business, sust.; 1:15-1:30 As We See It, sust.; 1:30-1:55 Pilgrimage, sust.; 1-55-2 Weekend News, R. J. Reynolds. CBS 1-1:05 CBS News, sust.; 1-1:55 The Best in
Page 106 • October 6, 1958
Music, seg.; 1:55-2 CBS News, sust.
MBS 1-1:15 News, co-op.; 1:15-1:30 Keep Healthy;
1:30-2 Lutheran Hour, Lutheran Laymen's
League.
NBC 1-1:30 Monitor, part.; 1:30-2 The Lutheran Hour, Lutheran Layman's League (split network with Eternal Light).
2 3 p.m.
ABC 2-2:30 Oral Roberts, Oral Roberts Evangelistic Assn.; 2:30-3 Herald of Truth, Highland Churches of Christ. CBS 2-3 Football, seg.
MBS 2-2:05 News; 2:05-2:30 America's Top Tunes, co-op.; 2:30-2:35 News, AT&T; 2:35-3 America's Top Tunes, co-op.
NBC 2-2:30 Monitor, part.; 2:30-3 The Catholic Hour, sust.
3 4 p.m.
ABC 3-3:05 Weekend News, Reynolds; 3:05-3:10 Speaking of Sports, sust.; 3:10-3:30 Sammy Kaye Serenade, sust.; 3:30-4 Hour of Decision, Billy Graham Evangelistic Assn. CBS 3-4 Football, seg.
MBS 3-3:05 News, co-op.; 3:05-3:30 America's Top Tunes, co-op.; 3:30-3:35 News; 3:35-4 America's Top Tunes, co-op. NBC 3-4 Monitor, part.
4 5 p.m.
ABC 4-4:30 Old Fashioned Revival Hour, Gospel Broadcasting Co.; 4:30-5 Radio Bible Class, Radio Bible Class.
CBS 4-4:45 Football, seg.; 4:45-5 No network service.
MBS 4-4:05 News, co-op.; 4:05-4:30 America's Top Tunes, co-op.; 4:30-4:35 News; 4:35-5 America's Top Tunes, co-op. NBC 4-5 Monitor, part.
5 6 p.m.
ABC 5-5:30 Dr. Bob Pierce, World Vision Inc.; 5:30-6 Back to God, Christian Reformed Church. CBS 5-5:05 Robert Trout, Chevrolet; 5:05-5:30 Yours Truly Johnny Dollar, seg.; 5:30-5:55 FBr in Peace and War, seg.; 5:55-6 The Ford Road Show, Ford.
MBS 5-5:05 News, co-op.; 5:05-5:30 Reporter's Roundup, co-op.; 5:30-5:35 Sports News; 5:355:45 America's Top Tunes, co-op.; 5:45-6 News — Gabriel Heatter, 20-sec. AT&T adjacency. NBC 5-6 Monitor, part.
SUNDAY EVENING
6 7 p.m.
ABC 6-6:15 Monday Morning Headlines, R. J. Reynolds; 6:15-6:30 Paul Harvey News, Banker's Life & Casualty Co.; 6:30-6:45 Quincy Howe, sust.; 6:45-7 George Sokolsky, co-op. CBS 6-6:05 CBS JVeu>s, sust.; 6:05-6:30 Indictment, seg.; 6:30-6:55 Gunsmoke, seg.; 6:55-7 Robert Trout, Chevrolet.
MBS 6-6:05 News, co-op.; 6:05-6:15 America's Top Tunes, co-op.; 6:15-6:30 Dr. Poling Answers, Christian Herald; 6:30-6:35 JVetus, National L. P. Gas Council; 6:35-7 Bill Stern's Sports Beat, co-op.
NBC 6-6:15 Monitor, part.; 6:15-6:30 On the Line tuith Bob Considine, Mutual of Omaha; 6:306:32:50 Monitor, part.; 6:32:50-7 Meet the Press, sust.
7 8 p.m.
ABC 7-7:05 Speaking of Sports, sust.; 7:05-7:15 White House Report, sust.; 7:15-7:30 Overseas Assignment, sust.; 7:30-7:55 No network service; 7:55-8 Weekend News, R. J. Reynolds. CBS 7-7:25 Frontier Gentleman, seg.; 7:25-7:30 No network service; 7:30-7:35 Patti Page, General Motors; 7:35-8 Sez Who, seg. MBS 7-7:30 Wings of Healing, Wings of Healing; 7:30-7:35 News, Ex-Lax 20-sec. adjacency; 7:358 Reporter's Roundup, co-op. NBC 7-8 Monitor, part.
8 9 p.m.
ABC 8-8:05 Speaking of Sports, sust.; 8:05-8:30 This Is the Challenge, American Foundation for the Blind; 8:30-8:55 Disaster'., American National Red Cross; 8:55-9 Weekend News, Reynolds. CBS 8-8:05 CBS News, sust.; 8:05-8:55 Mitch Miller Show, seg.; 8:55-9 Patti Page Show, General Motors.
MBS 8-8:30 Hour of Decision, Billy Graham Evangelical Association; 8:30-9 Lutheran Hour, Lutheran Laymen's League. NBC 8-9 Monitor, part.
9 10 p.m.
ABC 9-9:05 Speaking of Sports, sust.; 9:05-9:30 No network service; 9:30-9:55 College News Conference, sust.; 9 -55-10 News, R. J. Reynolds. CBS 9-9:05 CBS News, sust.; 9:05-9:30 The World Tonight, sust.; 9:30-10 Face the Nation, sust.
MBS 9-9:05 News, co-op.; 9:05-9:30 Music Beyond the Stars, co-op.; 9:30-9:35 Sports News; 9:359:45 Virgil Pinkley — News, sust.; 9:45-10 Dan Smoot Show, co-op. NBC 9-10 Monitor, part.
10-11 p.m.
ABC 10-10:15 Erwin Canham, sust.; 10:15-10:30 No network service; 10:30-11 Reuiual Time, Assemblies of God.
CBS 10-10:05 Wells Church and the News, Oldsmobile; 10:05-10:15 Sunday Sports Resume, seg.; 10:15-10:30 Glenn Miller Orch. with Ray McKinley, sust.; 10:30-11 Church of the Air, sust. MBS 10-10:30 Marian Theatre; 10:30-10:35 NewsJohn T. Flynn, America's Future; 10:35-10:45 News — John T. Flynn, co-op.; 10:45-11 Music Beyond the Stars, co-op.
NBC 10-10:30 Hour of Decision, Billy Graham Evangelistic Society (split network with Monitor, part., on remainder of network); 10:30-11 Youth Wants to Know, sust.
11 p. in -Mid night
ABC 11-11:05 Weekend News, Reynolds; 11:0511:55 No network service; 11:55-12 Late News, sust.
CBS 11-11:10 CBS News, sust.; 11:10-11:30 Chuy Reyes Orch., sust.; 11:30-12 Dance Orchestra, sust. MBS 11-11:05 News, co-op.; 11:05-11:30 Music Beyond the Stars, co-op.; 11:30-11:35 Weios, AT&T 20-sec. adjacency; 11:35-12 Music Beyond the Stars, co-op.
NBC 11-12 Monitor, part. (11-11:30 split network with Hour of Decision on remainder).
Midnight-] a.m.
ABC No network service.
CBS 12-12:05 News, sust.; 12:05-1 No network service.
MBS No network service
NBC 12-12:05 News, sust.; 12:05-1 No network service.
MONDAY-FRIDAY MORNING
7 8 a.m.
ABC No network service.
CBS 7-7:05 Musical Variety, Reynolds; 7:05-7:45 No network service; 7:45-7:50 Ned Calmer News; 7:50-7:55 No network service; 7:55-8 Ned Calmer, Reynolds.
MBS 7-7:05 News, co-op.; 7:05-7:30 America's Top Tunes, co-op.; 7:30-7:35 Colgate Sportsreel with Bill Stem, Colgate-Palmolive; 7:35-8 America's Top Tunes, co-op. NBC No network service.
8 9 a.m.
ABC 8-8:15 News Around the World; 8:15-8:55 No network service; 8:55-9 Paul Harvey News, Beltone.
CBS 8-8:15 World News Roundup, co-op.; 8:158:55 No network service; 8:55-9 Musical Variety, Reynolds.
MBS 8-8:15 News, co-op.; 8:15-8:30 America's Top Tunes, co-op.; 8:30-8:35 Colgate Sportsreel with Bill Stern, Colgate-Palmolive; 8:35-9 America's Top Tunes, co-op. NBC No network service.
9 10 a.m.
ABC 9-10 Breakfast Club, part., Campana, American Cyanamid, Kretschmer, Appian Way Pizza, Kitchen Art Food. Sandura, Clairoil, KVP, Mentholatum, Scholl, Magla Products, Wright Silver Polish, Niagara.
CBS 9-9:15 CBS Radio News of America, co-op.; 9:15-9:20 Musical Variety, Reynolds; 9:20-10 No network service.
MBS 9-9:15 Robert F. Hurleigh News, co-op.; 9:159:30 America's Top Tunes, co-op.; 9:30-9:35 News, Seeman Bros., Camels, General Foods; 9:35-10 America's Top Tunes, co-op. NBC 9-9:05 News, part.; 9:05-9:30 No network service; 9:30-9:45 World News Roundup, co-op.; 9:45-10 No network service.
10 11 a.m.
ABC 10-10:25 No network service; 10:25-10:30 Commentary — Linton Wells; 10:30-10:55 No network service; 10:55-11 Late News, Ex-Lax. CBS 10-11 Arthur Godfrey Time, part. MBS 10-10:05 News, co-op.; 10:05-10:30 Kate Smith, co-op.; 10:30-10:35 News, Pepsi-Cola, General Foods; 10:35-10:40 Bill Stern Sportsreel, Colgate-Palmolive; 10:40-10:45 Boris Karloff Presents, co-op.; 10:45-10:50 Gaylord Hauser, co-op.; 10:50-10:55 Fred Robbins — Assignment Hollywood, co-op.; 10:55-11 The Big Decision, co-op. NBC 10:10:05 News, part.; 10:05-11 My True Story, part,
11 a.m .-Noon
ABC 11-11:25 No network service; 11:25-11:30 Commentary — Bob Fleming, sust.; 11:30-11:55 No
Broadcasting