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WHAT'S PRINTING
GOT TO DO
WITH BROADCASTING?
A lot. And if you don't mind a moment's shop talk, we'll tell you.
Beginning with our issue of January 5, 1959, Broadcasting will be a handier (and handsomer) package. Its page size will be 8y4 x 11 14 inches, a reduction from the present size of 9 x 12.
We're changing our dimensions to benefit you, the reader, and you, the advertiser. In its new size Broadcasting can be printed on newer, faster presses that won't accommodate a page as big as the one we use now.
Why fast presses are important to you • The happy fact is that we've outgrown our present press capacity. We're running 23,000 copies a week now. We expect to be running 25,000 soon. At that volume we can't continue to use old-fashioned presses and still turn out our kind of magazine — the kind of magazine that more and more of you indicate you like by buying more and more subscriptions.
With its new equipment, Broadcasting can continue to deliver news while it still is news and articles that haven't been warmed over. In fact, Broadcasting intends to broaden its already comprehensive coverage of everything that is significant in television and radio.
Important footnote for advertisers
These advertisement sizes become effective with the January 5, 1959, issue of Broadcasting. Your production department will have no trouble adjusting to these sizes. They are standard throughout the weekly consumer magazine field on such publications as U. S. News & World Report, Time and Neivsweek.
Space
Width
Depth
Width
Depth
PAGE
7"
10"
BLEED PAGE
8%"
11 y2"
2/3 PAGE
4%"
10"
1/2 PAGE
7"
5"
4%"
7V2" |
1/3 PAGE
2W
10"
4%"
5" 1
1/6 PAGE
2%"
5"
4%"
2V2" |
INCH
2%"
1"
Screen: 100
Trim page:
8 V4" by ll1/*"
Side-stitched
■■Mill BROADCASTING
THE BUSINESSWEEKLY OF TELEVISION AND RADIO