Broadcasting Telecasting (Oct-Dec 1958)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000915
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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with apologies to Rudyard, the west does meet the east. . . . yes, even in California, wise westerners who want to woo wily easterners (New England variety) check their Hildreth Stations. Let's tune in on Charlie Farrell, nicker and TV flame, as he tells how to serve an "ace" every time in Maine. "Those Hildreth people have their "racquet" all figured out. Just look at what they did in Portland — Maine's first market. Two months after they put their brand on WPOR, the ratings zoom 49% — and that's some zooming. "They play that kind of game all over the State. Why, in Bangor it's practically a "love" set. WABI's pulse-beat is greater than the other stations combined. And the net play by its doubles partner, WABI-TV, makes it the highest rated NBC station east of the Mississippi. "Then take Aroostook County, the throbbing thriving home of people, pilots and potatoes. WABM and WAGM team with WAGM-TV to make it a straight set sweep. "Now that I think about it, the Hildreth Stations might well be the answer to the Davis Cup problems." check your wabi tv /wabm/wa^m tv /wpor PRESQUE ISLE HORACE A. HILDRETH, PRESIDENT LEON P. GORMAN, JR., EXECUTIVE V.P. WILLIAM J. MULLEN, NAT'L. SALES MGR. Represented by: GEORGE P. HOLLINGBERY— Nationally KETTELL-CARTER — in New England