Broadcasting Telecasting (Oct-Dec 1958)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1958
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000920
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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How many puffs in a station break or when does sales resistance become resentment? Be sure to shoot in COLOR . . . You'll be glad you did Here's another place where film comes into the picture . . . because pre-testing is easy with commercials on film— lets you test to your heart's content before you show them. Important, too — film gives you full control of time and station . . . keeps you in the driver's seat all the way. Use black-and-white — or color . . . there's an Eastman Film for every purpose. For complete information write to: Motion Picture Film Department EASTMAN KODAK COMPANY, Rochester 4, N. Y.