Broadcasting Telecasting (Oct-Dec 1958)

PROGRAMS & PROMOTIONS continued (Community Club Services Inc., New York), bringing the total to 34 markets. New stations for Hit Parade cigarettes: WALA Mobile, Ala.; WITH Baltimore, and WLEE Richmond, Va. For Herbert Tareyton Duel Filter cigarettes, American Tobacco adds KPOJ Portland, Ore. WHTN-TV Campaigns for 'Raiders' Huntington and Charleston, W. Va., shoppers recently were greeted by colorfully dressed models who handed out tabloid newspapers proclaiming the "daring exploits of Col. Ranald Mackenzie and his famed Mackenzie's Raiders." The four-page papers were part of a WHTN-TV Huntington promotion campaign to announce its premiere showing of the Mackenzie's Raiders film series. Other phases of the campaign included premiere parties for the show's sponsors, Canada Dry and Vietti Foods, in the WHTN-TV studios and heavy on-air promotion, the station said. Admen Invited to KYW Breakfasts Early morning good will is being proffered by KYW Cleveland in a series of "Tally-Ho Breakfasts" for the personnel of Cleveland's advertising agencies. Maintaining the fox hunt theme, the breakfasts are complete with champagne stirrup cup, kidney-beef pie and eggs Brittany. KYW General Manager Gordon Davis and other station officials have been hosting the 8 a.m. get-togethers in the penthouse suite of the Hotel Manager. Mining Safety Show on KROD-TV Safety is important to the Kennecott Copper Co. of Hurley, N. M., and the firm recently utilized television to help keep its safety record going. According to KRODTV El Paso, Tex., the Kennecott people purchased a half-hour of prime time on the El Paso outlet to bring its safety program into its employes' homes. Although Hurley is nearly 140 miles away from El Paso, KROD-TV serves as a main source of the Kennecott workers' evening entertainment, according to the station. TURKEY (BONES) TROT Thanksgiving turkey eaters in the Trenton, N. J., and Minneapolis-St. Paul areas can reap extra dividends with their leftover turkey wishbones by participating in holiday contests sponsored by stations WTTM Trenton and WDGY Minneapolis. Gene Graves, host of the WTTM Morning Show asked his listeners to mail their turkey wishbones to him. For the three largest bones received, Mr. Graves will deliver a Christmas turkey the exact weight of the Thanksgiving bird. The competition closes Dec. 5, WTTM reported. WDGY has featured two turkey contests. In one, Twin Cities children are asked to decorate the wishbones and mail them to the station. A board of d.j.'s will select the most originally decorated and the winner will receive a gift certificate from a toy store. In WDGY's pre-Thanksgiving "Spot the Turkey" contest winners received a 20pound turkey for spotting intentional errors in a daily newscast. Winners were chosen in a drawing of the postcards bearing the correct entries. KTIX Waves Banner Over Stadium Spectators at the U. of Washington-UCLA football game in Seattle Nov. 1 witnessed a KTIX Seattle promotion stunt during the half-time period and part of the play-byplay. A rented plane carrying a streamer reading "No Rock 'n' Roll— KTIX— 1590" circled the stadium for more than a hour. The phrase represents the station's programming of the "album sound," KTIX reported. Spot Study Follows KLFT Event Promotion activities associated with the third anniversary of KLFT Golden Meadow, La., last month were based on the station's 1600 kc number. With 1,600 prizes for 1,600 winners and a first prize of 1,600 records, contestants had 16 days to copy on entry forms the names of 160 advertisers aired. The top winner recorded 144 correctly. Sales information also was obtained in the contest, KLFT reported. The comparative effectiveness of various spot schedules was determined by the number of times an advertiser was recorded on entry forms. One schedule of 12 spots in one day received 1,792 out of the total of 2,304 listings. Another schedule of 12 spots during a three-day period polled 2,301 listings. It was assumed therefore, KLFT said, that the three-day plan was more effective than the single day saturation. Hounds, Kisses Announce KLEO Wichita listeners learned that KANS changed its call letters to KLEO the past fortnight — with the help of aggressive promotion by the station. Giving teeth to the drive were three attractive ladies and three basset hounds who mixed with shoppers in the downtown section of the Kansas city. They passed out candy kisses bearing the inscription, "Here's a kiss from KLEO and have you tried listening to 1480 [kc]?" Snow's Arrival Closes Contest Predictions of when the season's first snowfall would fall in Sioux City, Iowa, were received from more than 29,000 persons in the "First Snowfall" contest promoted by KMNS, that city. A local woman was awarded $100 for guessing the exact time of the first measurable snowfall — 5:10 p.m., Nov. 17. Contest entry blanks were distributed by various stores in the area, KMNS said. D.J.'s Weight in Chips Guessed National Potato Chip Month was recognized at KING Seattle with a contest for listeners of Jim French's d.j. show. Mr. French asked his audience to guess how many chips it would take to equal his weight, 196 pounds, six ounces. The person who guessed closest to the actual figure of 29,834 chips won a year's supply of chips, KING reported. Listeners Keep WSAI Slogan List After broadcasting 100 safety slogans over a four-week period WSAI Cincinnati received approximately 2.500 entries in its "Safety Slogan Contest," which offered as first prize a 1959 Fiat automobile for compiling the most complete list. The winning entry contained all 100 slogans in correct order, WSAI reported. A Cincinnati car dealer used the contest to promote his new location. MBS Sets Auto Industry Show To demonstrate the impact of the nation's automobile industry on the American economy. Mutual will present a special onehour documentary entitled "1959 On Wheels," Sunday, Dec. 7 (4-5 p.m.). Industry figures who will appear on the program are John F. Gordon, president of General Motors Corp.; George Romney, president and board chairman of American Motors Inc.; Ernest R. Breech, board chairman of Ford Motor Co. and Harold Churchill, president of Studebaker-Packard Corp. Topics to be explored are sales philosophy, advertising approach and engineering developments. U " Company, Inc. 155 Mineola Blvd, Mineola.N.Y. pi 7-5300 Eleven Years in Business • Eleven Years of Dependability Creating more sales for your advertisers depends upon prizes of real value, prompt and trouble-free delivery and the services of a specialist with a record of many years of dependability. S. JAY REINER COMPANY is a nationwide merchandising organization providing ideas, free prizes and a completely coordinated service for radio and television stations, advertising agencies and sponsors of audience-participation shows. One such client, Station WRCV-TV of Philadelphia, Pa., writes: "We are just delighted with the fine prizes you arranged for LET SCOTT DO IT. There was excellent variety and all oi the contestants have been more than pleased with their awards. It's good to know that we can always depend on you." May we show you what we can do for you? Page 98 • December 1, 1958 Broadcasting