Broadcasting Telecasting (Apr-Jun 1959)

Record Details:

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Westernwise, fact bears out fiction — good guys do come out ahead every time. VICTORY PROGRAM SALES has the ARB shares to prove it: STEVE DONOVAN,WESTERN MARSHAL: Current repeat-runs first in their timeperiods . . . with even greater shareaverages than previous runs. Pittsburgh, for instance: 1st run 71%, 2nd run 73%. Kansas City: 2nd run 38%, 3rd run 55%. Mobile: 2nd run 71%, 3rd run 74% ! FRONTIER: Increir^ng its share in its time period with each succeeding run. In Detroit, for example: 3rd run 32%, 4th run 38%. Portland, Oregon: 2nd run 26%, 3rd run 33%. Nashville, Tenn.: 2nd run 23%, 3rd run 54%. Columbus, Ohio: 2nd run 31%, 3rd run 50% ! H0PAL0NG CASSIDY: still a strong front-runner. Beat everything against it in Baltimore, 4th through 7th runs (7th run averaging an 81% share). Fresno: continuing 1st, 2nd, 3rd run leadership with 4th run 38 % average share. Minneapolis-St. Paul: 6th run 86% share, 7th run average-to-date 92%! All this at an average cost-per-thousand of $1.19! Strip 'em, rotate 'em, bet 'em back-to-back -with a buy like this, you've got to wind up winners! nn A DIVISION OF CALIFORNIA NATIONAL PRODUCTS, INC. • Canadian Representative: Fremantle of Canada, Ltd.