Broadcasting Telecasting (Apr-Jun 1959)

Record Details:

Title:
Broadcasting Telecasting
Date:
Apr-Jun 1959
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
0001163
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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IN INLAND CALIFORNIA (and western nevada) BEELINE McClatchy's Reno station, KOH, covers one of the nation's most diversified recreational areas. Superb hunting and fishing begin practically at the city limits. Water sports? Lake Tahoe is just one of the nearby lakes. Winter sports? The 1960 Winter Olympic site, Squaw Valley, is just one of the excellent areas nearby. All these attract and hold people with a surprisingly large amount of money to spend. And you can sell them on Beeline radio. Purchased as a group, Beeline stations give you more radio homes at a lower cost per thousand than any combination of competitive stations . . . lower by far. (SR&D and Nielsen) KOH O RENO KFBK O SACRAMENTO M \ KBEE ° MODESTO KM J O FRESNO, ) \ KERN ° BAKERSFIEID Fishing is good in the Truckee River, downtown Reno. /lAcCtotctuf E3/U>ft<iGa*t£*U) Cc*uf>a*«f SACRAMENTO, CALIFORNIA PAUL H. RAYMER CO., NATIONAL REPRESENTATIVE BROADCASTING, June 8, 1959 69