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as basic as the alphabet
EGYPTIAN
Drawings of animals, objects, and people were used in early writing to convey messages. For example, the Egyptian word-sign for head probably was the ancestor of our letter R.
PHOENICIAN
Discarding the idea of "talking pictures," the Phoenicians selected a few stylized Egyptian signs to serve as models for their alphabet. Thus, the head sign became their letter resh.
GREEK
Later, the alphabet spread along trade routes to countries which had no writing, and was fitted to new languages. The Greeks made resh their letter rho.
ROMAN
Conquest and colonization carried the alphabet still farther. Greeks in Italy gave it to the Romans, whose armies spread the letters throughout the ancient world. Rho became the Latin R.
Historical data by Dr. Donald J. Lloyd, Wayne State University
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R
R.
ichest part of Michigan!
Seventy per cent of Michigan's population commanding 75 per cent of the state's buying power lives within WWJ's daytime primary coverage area.
Reach deep into prosperous Southeastern Michigan with WWJ, Detroit's Basic Radio Station. Dealers and distributors favor WWJ because they know it moves merchandise. Listeners prefer WWJ because it entertains them with modern radio at its very best.
Ride with the planned music of the WWJ Melody Parade, with personalities like Hugh Roberts, Faye Elizabeth, Dick French and Bob Maxwell — with product displays at WWJ's exclusive "radio-vision" studios at Northland and Eastland Shopping Centers. It's the basic thing to do!
at gk n wb a mm mm AM and FM
WWJ RADIO
Detroit's Basic Radio Station
Owned and operated by The Detroit NeWS
NBC Affiliate
National Representatives: Peters, Griffin, Woodward, Inc.
BROADCASTING, June 15, 1959
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