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RCA THESAURUS TURNS TIME INTO PROFITS FOR YOU
Here are just a few examples of the way rca thesaurus commercial library features build bigger profits for radio stations throughout the country:
"We billed $12,500 in 13 weeks with shop at the store with the mike on the door ... 39 participating sponsors delighted ... a great campaign." Dale Woods, Manager, KUEN, Wenatchee, Washington
"Sold supermarket campaign, 9,464 spots on firm year contract to Stater Bros, markets . . . terrific sales results for sponsor. Nearly all of 100 new accounts sold in past few months were closed by using Thesaurus jingles." Joe Klaas, Sales Manager, KITO, San Bernardino, California
"Piggly Wiggly stores bought 52-week, 42 spots weekly schedule supermarket radio campaign . . . 2,184 spots annually . . . we're charging a premium fee." H. G. Parise, Manager, WMFG, Hibbing, Minnesota
"1,000 supermarket campaicn jingles sold to Peerson Bros. Shopping Center...
PROGRAM SERVICES
Superior Federal Savings bought 365 spots, datelines and sell-lines sales boosters." James Fesperman, Commercial Manager, KSFA, Fort Smith, Arkansas
"Sold department store campaign to Sears Roebuck, 50 announcements weekly, 52 weeks." Sponsor very satisfied ! Just this one account pays for Thesaurus. The many other jingles that are sold are bringing us accounts that we never have been able to sell." D. Pebbles, Commercial Manager, KDBS, Alexandria, La.
"Sold England Brothers 1,000 spots, 52 weeks department store campaign . . . charging a premium fee! Jingles sold the sponsor, who kept humming them all the way through the tape demo— very pleased!" Paul Edwards, Program Director, WBEC, Pittsfield, Massachusetts
"Two sales booster campaigns sold on 2 calls! "What's the Meaning of This Name?" to savings and loan. "Little Known Facts" to furniture store. $3,300 new revenue in first two weeks with Thesaurus." Robert Z. Morrison, Jr., Sales Manager, WKBH, La Crosse, Wisconsin
"Sold 1,800 announcements to Royal Crown Cola Bottling with Thesaurus soft drink jingle . . . sponsor pleased ... so are we." Ed Morgan, Manager, WETU, Wetumpka, Alabama
"Thesaurus lumber jingle increased account $1,700 a year." Hank Behre, Commercial Manager, WMTR, Morristown, New Jersey
rca thesaurus can do as much for you, and more! Wait till you hear about the many other sure-selling commercial library features we haven't even mentioned. Unsold time means lost income for you, so don't let another minute slip by. Call your nearest rca thesaurus representative now, and get the full lowcost high-profit story!
155 EAST 24th STREET, NEW YORK 10, N. Y., MURRAY HILL 9-7200 445 N. LAKE SHORE DRIVE, CHICAGO 11, ILL., WHITEHALL 4-3530 1121 RHODES-HAVERTY BLDG., ATLANTA, GA., JACKSON 4-7703 7901 EMPIRE FREEWAY, DALLAS 35, TEXAS, FLEETWOOD 2-3911 1016 N. SYCAMORE AVE., HOLLYWOOD 38, CAL., OLDFIELD 4-1660 800 SEVENTEENTH AVE. SO., NASHVILLE, TENN., ALPINE 5-6691
BROADCASTING, June 15, 1959
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