Broadcasting Telecasting (Apr-Jun 1959)

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lite watching ^/iJ-TY ^ Fresno First TV station in Fresno For example: FIRST CHOICE OF VIEWERS FOR MATINEE AND EVENING MOVIES. KMJ-TV offers the fabulous MGM library of more than 700 feature films. The KMJ-TV Movie Matinee has 54% more audience than any other weekday movie and the Late Movie is tops for all evening movies. Data source: ARB four-week survey, Fresno Metropolitan Area Jan. 19 Feb. 15, 1959. THE .KATZ A G E N C Y ... NATION AL REPRESENTATIVE (California) KMJ-TV . . . first station in The Billion-Dollar Valley of the Bees