Broadcasting Telecasting (Jan-Mar 1959)

THE ONLY ONE THAT GIVES YOU ALL THREE : RS,HEAD « •GREENVILLE s. c. GREENVILLE SPARTANBURG ASHEVILLE Only WFBC-TV, "The Giant of Southern Skies/' gives you dominant coverage in these three metropolitan markets. Ask the Station or WEED for latest market data, surveys and availabilities. Represented Nationally by WEED TELEVISION CORP. CHANNEL 4 WFBC-TV GREENVILLE, S. C. NBC NETWORK RADIO AFFILIATE, "THE PIEDMONT GROUP WFBC GREENVILLE WORD SPARTANBURG Support from all but two editor: In your article on a copyright bill before the New Mexico legislature [Broadcasting, March 9], it was stated that "some" of the broadcasters within the state were supporting this bill. I would appreciate a correction, as this bill was pressed by the legislative committee of the New Mexico Broadcasters Assn. at the request of broadcasters. Only two broadcasters opposed the bill in its present form. The bill is considerably watered down, but NMBA feels it is a good starting point. James A. Duncan (KSIL Silver City) President New Mexico Broadcasters Assn. Fragrant advertising editor: I have just hung our copy of the March 1 6 issue out to air (to use a terrible pun). So many people came in the office today and said, "What is that horrible smell," that such drastic action was necessary. Seriously, we think the perfumed page stunt (must have been WGAL-TV) is one that will never be forgotten. We at WLRN will never forget WGAL-TV anyway, as they helped our station establish new studios by donating two Fairchild turntables, with cabinets and tone arms, to our rebuilding project. For the generosity of WGAL-TV, and for the excellence of your magazine, we of this college station are grateful. John B. P. Hood Manager, WLRN, Lehigh U. Bethlehem, Pa. editor : I have just torn out page 3 and 4 of the March 16 issue and it is now under water. But the rose lingers. Wow! Galen O. Gilbert Manager KTLQ Tahlequah, Okla. Magazine versus television Your recent article in the March 16 issue was indeed enlightening [story about Newsweek anti-tv campaign]. We just wonder how long this "knocking of tv" is going to continue. The longer this bickering continues between print and broadcast media the faster people are going to loose faith in all media advertising. All media has a place in our society. OPEN MIKE. Each has its own characteristics which the other does not have. Therefore an advertiser will always be in need of a certain media for his specific campaign or message . . . When magazines continue to attack television in this manner it is indeed showing a sign of weakness. As George Huntington of TvB so aptly put it, "it is indeed presumptuous of them to insult their reading public." People will always do what they like to do. Peter T. Childs Broadcast Manager The Branham Co. San Francisco Radio defense plan editor: Would like 8 or 10 reprints of March 16 "Radio Defense Plan at Last?" story for distribution to key state civil defense offices. Terrific story and welcome news. Ralph J. Robinson Vice President-Manager WACE Chicopee, Mass. Disagrees with TASO's Dr. Town editor : . . . You covered thoroughly the TASO report on the future of uhf — bleak was the word (page 51, March 16). In our judgment this is not true and we again use the people's opinion as statistical proof. Harrisburg is now a three station market — served by an 11-year-old vhf station in Lancaster, Pa., with transmitter located 22 miles from Harrisburg. We are one uhf channel — 27 — in the capital city. The other is WHP, ch. 55. We both operate with a million watts of power and have been on the air close to six years. In prime viewing time, ARB indicates the following share of audience Sunday through Saturday 6-10 p.m. : Four week average — WTPA 34.6, WHP-TV 21.9, WGAL-TV 39.1 (the "v"). Is this not proof that people are interested in two things . . . ( 1 ) Clarity of picture ... (2) Programs. . .? The purported depreciation of a uhf station beyond 40 miles is of small con BROADCASTING SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including Yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35# per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circulation Dept., 1735 DeSales St., N.W., Washington 6, D.C. On changes, please include both old and new addresses. 22 BROADCASTING, March 30, 1959