Broadcasting Telecasting (Jul-Sep 1959)

Page scan 000149 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1959
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000149
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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A good SALESMAN follows through . . . and so does a good STATION! YOUR best salesmen make more repeat sales because they know the value of "plus" service and followthrough! They're not interested in the "quickie sale" or the "fast buck." WHO Radio has this same "sales savvy"! For example, trained WHO merchandising teams work directly with food and drug retailers in 76 of Iowa's 99 counties to provide hard hitting point-of -purchase services for many leading advertisers. These special "plus" services make it easier for Iowans to buy more of the products they've heard most about on WHO Radio! And far more Iowa people listen to WHO than listen to any other station. The Feb. -March, 1959 Pulse gives WHO from 18% to 35% of the listening audience in 93 counties — the balance being divided among 88 other stations! WHO Radio is an experienced, dependable salesman who follow s-through. Ask PGW for all the details on WHO Radio's ability to sell in "Iowa Plus." BROADCASTING, July 13, 1959 WHO for Iowa PLUS ! Des Moines . . . 50,000 Watts Col. B. J. Palmer, President P. A. Loyet, Resident Manager Robert H. Harter, Sales Manager Affiliate WHO Radio is part of Central Broadcasting Company, which also owns and operates WHO-TV, Des Moines, WOC-TV, Davenport Peters, Griffin, Woodward, Inc. National Representatives 33