Broadcasting Telecasting (Jul-Sep 1959)

Page scan 000155 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1959
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000155
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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ATTENTION MEDIA BUYERS: THERE'S A NEW SALES CLIMATE! On Independence Day, KBIG instituted a crisp format of hour and half-hour musical programs, each featuring one top orchestra balanced by a leading vocalist. Music ranges from the scores of hit shows to Dixieland . . . from jazz to symphonic pop. The concept is from radio's happy yesterday. But the richness of popular music embraces yesterday, today and tomorrow ... Percy Faith, Ray Anthony, Mantovani, Ted Heath; Frank Sinatra, Patti Page, Perry Como, Peggy Lee, and a full range of other headliners. In addition, KBIG maintains its established features in the field of news, sports and weather. Listeners are learning of the new programming through KBIG itself, and newspaper and outdoor advertising. A "fresh air" slogan contest for listeners offers a trip for two to Paris, plus twenty merchandise prizes. KBIG's great coverage of all eight Southern California counties now receives added impact with this new programming philosophy. You need the right sales climate for your advertising... and KBIG has it! Radio Catalina . . . 740kc/ 10,000 watts JOHN POOLE BROADCASTING COMPANY, INC. 6540 Sunset Blvd., Los Angeles 28, Calif. • HOlIywood 3-3205 NATIONAL REPRESENTATIVE: WEED RADIO CORPORATION BROADCASTING, July 13, 1959 39