Broadcasting Telecasting (Jul-Sep 1959)

TRAILM0B1LE PICKS JACKSONVILLE Trailmobile, Inc. has picked Jacksonville for a new $350,000 manufacturing, sales and service branch. Jacksonville welcomes this new addition to the rapidly expanding North Florida economy and looks with pride to Trailmobile's faith in Florida's Gateway City. AND JACKSONVILLE PICKS WFGA-TV NBC and ABC Programming. Represented nationally by Peters, Griffin, Woodward, Inc. (Seventh of a Series) WFGA-TV f W Channel 12 ^llLJ." Jacksonville, Florida FLORIDA'S COLORFUL STATION FATES & FORTUNES HOW TO BEAT YOUR WIFE At WVET Radio in Rochester. "Where Human Engineering and Inhuman Engineering Combine to Insure Better Chemicals for Better Pizza Through Brotherhood," a sound solution to "How to Beat Your Wife?" has been achieved. Beat her to the radio by wearing track shoes, running softly and carrying a Louisville slugger. We also announce affiliation with NBC Radio Network on August 1. 1959. NAT'L REPS: THE BOLLING CO. Broadcast Advertising • Ross Legler and F. Michael Carroll, account executives, and associate Media Director Maurice Sculfort, elected vps of Compton Adv., N.Y. • Charles W. Davies, general sales manager, PharmaCraft Co., named vp in charge of sales. Leonard V. Colson, formerly vp of Warwick & Legler, advertising agency, N.Y., named Pharma-Craft's vp in charge of advertising. Both men will have headquarters in New York effective Aug. 1. Mr. Davies Mr. Colson • DeWitt Barton, formerly western district sales manager of Lever Brothers Co., named manager of control brands marketing. White King Soap Co., L.A. • Biron Valier, formerly executive vp and part-owner of Ridgway Adv., St. Louis, to Gardner Adv., that city, as account executive on Monsanto Chemical. • Ed Walpert, service vp and member of board of Arndt, Preston, Chapin, Lamb & Keen, Philadelphia agency, adds duties of director of radio and tv. • Montgomery N. McKinney, in charge of client service at Los Angeles ofhce of Doyle Dane Bernbach, elected vp. • Mort Kramer, formerly with merchandising programs staff, Schick account, at Benton & Bowles, N.Y., to Schick Inc., Lancaster, Pa., as general merchandise manager. • John P. Cunningham, chairman of Cunningham & Walsh, N.Y., and vice chairman of Advertising Federation of America board, elected to similar position on AFA executive committee. Also named to committee: James S. Fish, vp and advertising director of General Mills, Minneapolis, and board chairman of AFA; Mary E. Busch, executive vp, Emery Adv., Baltimore; E. W. Ebel, vp General Foods, White Plains, N.Y.; Robert M. Feemster, chairman of executive committee, Wall Street Journal, NY.; Melvin S. Hattwick, advertising director, Continental Oil, Houston; George W. Head, manager of advertising and sales promotion, National Cash Register, Dayton, Ohio; 82 C. James Proud, president and general manager of AFA; and Perry L. Shubert, vp of sales and advertising, Miles Labs, Elkhart, Ind. • William W. Hersey, manager, dealer public affairs information activities, Ford Motor Co., Dearborn, Mich., named assistant manager and administrative supervisor of Ford's northeast pr office, N.Y. • William O. Maxwell, manager, consumer relations department, International Harvester Co., Chicago, named chairman, cooperative advertising committee, Assn. of National Advertisers. He succeeds Carlton H. Gilbert, director of advertising, U.S. Rubber Co., who will continue to serve on committee. • William C. Pullman, account executive with John W. Shaw Adv., Chicago, named assistant to president on special projects. Granville Hickman, art director at Shaw, appointed art department supervisor. • Thomas C. Dillon, vp and treasurer of BBDO, N.Y., elected to board of Advertising Research Foundation. • Walter E. Lipinsky, formerly sales manager of Cantrell & Cochrane Div. of National Phoenix Industries, Lodi, N.J., soft drink manufacturer, appointed director of marketing of food division of Ritter, Sanford, Price & Chalek, NY. • John F. McNeely, formerly manager of Buchanan & Co.'s San Francisco office, joins account planning and development group of Anderson-McConnell Adv., L.A. Mary Ellen Wheeling, formerly with M. B. Scott, that city, named A-M media director. • Jay W. Cheek, associate copy director with Young and Rubicam, N.Y., joins Henderson Adv., Greenville, S.C., as copy supervisor on Miles Products and Texize Chemicals. • Bob Reichenbach, formerly president of KWG Stockton, named advertising director of Consumer's Buying Service, department store operator in Fresno and Concord, all California. • John Haggerty joins Jackson, Haerr, Peterson & Hall, Peoria, 111., as account executive. Kirk Dodge, formerly with KOMU-TV Columbia, to JHP&H's office in Jefferson City, both Missouri, as account executive. • Barbara Lappin Pearl, formerly BROADCASTING, July 27, 1959