Broadcasting Telecasting (Jul-Sep 1959)

Page scan 000468 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1959
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000468
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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"Book Match Advertising Sparks WSOC-TV SALES 3 DIFFERENT WAYS if writes C. George Henderson, executive vice president and general sales manager, WSOC Broadcasting Co., Charlotte, N. C. "We're sold on book match advertising as an excellent medium for building our 'corporate image' as weil as for specific jobs on special promotions. We use 'Diamensionized' book match advertising three ways: (1) as direct mail to time buyers and agencies, (2) as reminder advertising left on all local sales calls, (3) as institutional advertising placed in our lobby, at the press club and at civic luncheons. "Our most recent order was prompted by the completion of our sparkling new million dollar home with the most modern telecasting facilities available anywhere. When we want everyone to know, we use book match advertising." A recent survey audited by a C.P.A. firm, Scovell, Wellington & Company, proved that prospects not only read but welcomed WSOC-TV's book match advertising. 85% of the respondents receiving the direct mail book matches requested to continue receiving the mailings! "Diamensionized" book match advertising gives your sales message new 3-dimensional power, new magnitude and new penetration. It delivers your advertising message at low cost-per-reader. Diamond Counselors are professionally trained to design book match programs tailored to your needs. 4^ For a folder describing modern "Diamensionized" book match advertising, write on your busine'ss letterhead to Book Match Advertising Dept. DIAMOND MATCH Division of Diamond Gardner Corp. 5 25-T Paridon St., Springfield, Mass. 14 BROADCASTING, August 3, 1959