Broadcasting Telecasting (Jul-Sep 1959)

Page scan 000472 from Broadcasting Telecasting

Record Details:

Title:
Broadcasting Telecasting
Date:
Jul-Sep 1959
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000472
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 13, 2024
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MORE THAN MEETS THE EYE! A new depth study of major proportions* has put New York viewing audiences under the microscope ... to determine how they "feel" about the television stations they watch, and whether these feelings influence their attitude and response to advertisers' commercials. You've always known channel 2 has New York's biggest audiences. Now, the study reveals its audiences are also the most responsive. Six hundred New Yorkers were asked 25 searching questions in a series of projective tests. In sum, the answers show that "They have more worthwhile programs which I really look forward to, and watch with interest." Six hundred New Yorkers were asked, if they overheard the statement above, which channel "most likely" was being: referred to. WCBS-TV received 38<%> more "most likely" votes than all slac other channels combined! WCBS-TV channel 2 . . . 58 o/o SO°7o Non-network channel W. . 1 °/o Non-network channel X. . \°/o Non-network channel Y. . . 1 °/o Non-network channel Z. . This question is only one tfie 25 contained in the study » of