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You're missing almost
of your audience unless you SO/y
WJACTV
in the
JOHNSTOWN-ALTOONA
market!
WJAC-TV is the established leader in the Johnstown-Altoona area, with nearly a 3 to 1 margin over Station B, its closest rival.
WJAC-TV--71.9 Figures are from ARB, November, 1958;
Station B--28.1 Proof that WJAC-TV delivers the audience.
■TOP 30 SHOWS ON WJAC-TV
Johnstown-Altoona Trendex, Feb., 1959
WARREN
WJute/lMa
VENANGO
Buy the station that guarantees more viewers, from sign-on to sign-off, all week long. People prefer to watch the best. . . WJAC-TV
SETT/ .^ALLEGANY (
Ask for all the details from
HARRINGTON, RIGHTER & PARSONS, INC.
read in the paper that Mr. Khrushchev is unhappy. In sum, it's a heck of a way to run a let's-be-friends visit by the Vice President of the United States . . ."
A U.S. State Dept. official flatly rejected the idea that Khrushchev's remarks had not been translated completely and accurately. Joseph W. Reap, State press officer, said U.S. government Russian language experts fully substantiated assurances from the networks that the translations were "complete and accurate." Transcripts of all three programs were given to two State Dept. officials flying to Moscow for delivery to Vice President Nixon in case he wanted to rebut Mr. Khrushchev's charges. The two officials, both Polish experts, are joining Mr. Nixon for his trip to Poland.
NAB half-hour film gets double premiere
NAB's film showing the place of tv in a typical American city was given twin debuts last week. The half-hour documentary was shown first to a news conference in Washintgon, held Tuesday (July 28). The next day it was unveiled in Binghamton, N.Y., the city used as a typical cross-section of the tv audience.
Titled "In Focus," the film was produced with a $7,500 budget. It blends excerpts from tv programs to dramatize the way the lives of people are enriched by entertainment, information and community service. United PressMovietone handled the filming. NAB President Harold E. Fellows was narrator. Production was supervised by Donald N. Martin, former NAB assistant to the president for public relations, and Stan Raiff of the NAB public relations staff.
"In Focus" is available to NAB members for use on the air and at community group showings. Purchase price is $55 plus shipping costs; rental for 10 days, $17.50 plus shipping costs.
ARB national plan
A brochure describing its new "nationwide concept" of local television audience measurements and explaining both its new and established services and how they can be used was announced last week by American Research Bureau. The "nationwide" plan includes measurement of every U.S. tv market from two to twelve times a year, publication of an annual coverage study of the U.S., and a revised and expanded format for ARB regular monthly reports (Broadcasting, May 25). Designed for agencies, advertisers and stations, the brochure is available on request to ARB's sales office at 400 Park Ave., New York.
United Press International k Facsimile Newspictures and United Press Movietone Newsfilm Build Ratings J
50 (THE MEDIA)
BROADCASTING, August 3, 1959