Broadcasting Telecasting (Jul-Sep 1959)

Advertisement Miniaturized by the exigencies of rateholding, Mr. WSLSTV took it all with good grace. He said: "My model fee's the same no matter what size picture you use." So's our market: 448,001 tv homes in our 58-county coverage area. WSLS-TV • Channel 10 • NBC Television • Mail Address: Roanoke, Va. National Representatives: Blair Television Associates newscast over MBS starting Sept. 1, sponsored by American Red Ball Transit Co., Indianapolis. • Edward Neal Prendergast, 40, member of sales staff of KFJZ-TV Fort Worth, Tex., died July 18, following auto accident in Rockdale, Tex. • Milt Nixon, formerly air personality with WGEE Indianapolis to WCHB Detroit, as host of gospel programs. • Charlie Brown, announcer, from KSAY San Francisco to KSFR (FM), that city. • Howie Williams formerly with Sports Network, joins WMAL-AMFM Washington as air personality. • Gene McGovern, formerly account executive with WICC-TV Bridgeport, Conn., joins sales staff of WPRO-TV Providence. • Bobby Vann, air personality with WWOK Charlotte, N.C., moves to WJBW New Orleans, adds duties of operations manager. • Gene London joins WCAU-TV Philadelphia as host of 90-minute live children's show. • Jerry Telser joins WLOL-AM-FM Minneapolis-St. Paul as air personality. • Art Curley, formerly air personality with WDEL-AM-FM Wilmington, Del., to WJAR Providence in similar capacity. • Hal Camello joins WFPA Fort Payne, Ala., as announcer. Paul White, air personality, rejoins WFPA after Army tour. • Bob Jones, formerly with KFOXAM-FM Long Beach, Calif., to KBIQ (FM) Los Angeles as announcer. Programming • Tony Wells, formerly film producer with Leo Burnett Co., Chicago, appointed tv production manager at Wilding IF YOU'RE CHARGED WITH LIBEL SLANDER PIRACY — PLAGIARISM INVASION OF PRIVACY COPYRIGHT VIOLATION Be ready with our unique EXCESS INSURANCE Adequate protection against embarrassing loss at amazingly moderate cost. Write! EMPLOYERS REINSURANCE CORPORATION 21 W. Tenth, Kansas City, Mo. New York, Chicago, San Francisco, 107 William 175 W. 100 Bush St. Jackson St. BROADCASTING, August 3, 1959 Tv, midwest tv film branch of Wilding Inc., N.Y. • Alfred Markim, director of operations of NTA Telestudios, N.Y., elected vp in charge of operations. Mr. Markim joined NTA in 1957 as assistant director and later served as execu Mr. Markim tive assistant to president of Telestudios. • Roger H. Lewis, formerly national director of advertising, publicity and exploitation. United Artists Corp., N.Y., appointed vp. Fred Goldberg succeeds him. • Mervyn Framer, formerly associate producer, The Big Payoff, appointed managing director of Spotlight Promotions (tv merchandising firm), N.Y. • Alex March, named producer-director of three of NBC-TV's Sunday Showcase dramas. Mr. March produced last 20 Kraft Theatre shows for Talent Assoc. • John A. Aaron and Jesse Zousmer, who, with Edward R. Murrow, conceived CBS-TV Person To Person show and have produced it since inception six years ago, signed by CBS-TV as independent producers for new version of that show this fall, starting Oct. 2 (Fri. 10:30-11 p.m. EDT) with Pharmaceuticals Inc. as sponsor. Aaron & Zousmer firm is A to Z Productions Inc. • Leo Brody, assistant to vp of TransLux Television Corp., N.Y. , adds duties of eastern division sales manager. • Jack Garber, formerly on publicity staff of Allied Artists, Hollywood, joins Screen Gems, that city, in similar capacity. • David Oppenheim, formerly director of Columbia Records' masterworks division, to Robert Saudek Assoc., N.Y., as associate producer. Equipment & Engineering • Wayne Beaverson, chief engineer of Electro-Voice Inc. Buchanan, Mich., elected vp in charge of engineering, succeeding A. M. Wiggins, who resigned. • William E. Seaman, formerly assistant to manager of Video Products Dept. of Ampex, L.A., named chief engineer of Midwestern Instruments Inc., Tulsa. • Charles H. Meuche, formerly liaison engineer with Webcor Inc., Chicago, appointed vp of government electronics division. • Nicholes Fotiadi appointed super WISN-TV the basic buy in Milwaukee BASIC BECAUSE . . . WISN-TV's share of audience has increased sharply. In important afternoon and evening time periods it is now the leading station in town. WISN-TV's coverage has increased sharply. Because of network shifts in other markets WISN-TV now brings the only sharp ABC signal to most viewers in a 16 county area — 559,470 TV homes. END RESULT . . . WISN-TV is the only Milwaukee station to increase its coverage and audience without increasing its rates. WISN-TV Channel 12 William C. Geodnow, Station Manager Represented by Edward Petry & Co., Inc.