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FANFARE
Clincher • Salesmen of KOB-AM-TV Albuquerque, N.M., borrowed the Navajo Freight Lines' "Squeezable Squaw" and put a new clause in time contracts when they went calling on advertising agencies in Dallas, Tex., last month. Terms: a squeeze each time an agencyman signs the dotted line. Here, seated next to squaw Jo Ann Leach, Paul Girard, Tracy-Locke's Dallas media supervisor, takes advantage of the offer. Witnesses (1 to r): Bob Pettingell, KOB sales manager; Dave Milam, Dallas radio manager of Edward Petry & Co., representative of KOB stations; Hugh Kerwin, Petry's Dallas tv manager, and Bob Williams, KOB-TV sales manager.
Wanted: listeners
Scattered through the classified advertising section of the Los Angeles Times one day last month were 40 ads placed by KFWB Los Angeles. Examples :
Lost and Found • Found: Diamond studded entertainment. A galaxy of stars to be found in Color Radio every day. KFWB Radio, ch. 98.
Personals • Exquisitely beautiful blonde women listen to KFWB. They're not alone. More than 30% of the people in Los Angeles listen to KFWB.
Schools • Learn how you can stop ennui in 24 hourly lessons. Free — on KFWB Color Radio, ch. 98.
Help Wanted — Women • 24-hour companion for Jimmy Darren. You can be a 24-hour companion to your favorite recording star on KFWB Color Radio. Women need no help in finding choice entertainment.
For Rent • Malibu Beach retreat. Seven bedrooms, spacious den, fully stocked wet bar, filtered cloverleaf swimming pool extending into living room. Maid and gardener service furnished. Lighted tennis court. IV2 acres completely landscaped. Private, secluded. $150.00 per month, utilities included. If you see this house contact KFWB immediately. America's seven most popular deejays would like to rent it.
Miscellaneous for Sale • Hope Diamond, the Kohinoor — the world's most fabulous gems are dull compared to the sparkling entertainment afforded Los Angeles on KFWB 24 hours a day.
Profit in the out-of-doors
Advertisers participating in an Outdoor Living Show undertaken by KBKW Aberdeen, Wash., found it a
paying proposition from the start. It lasted five days. Sponsors selling sports
and leisure merchandise qualified for participation through radio schedules on KBKW. Each of 14 advertisers on the first day made up his expenses in direct sales, KBKW reports.
The show was on a supermarket parking lot and traffic doubled there.
The station assigned a sales staffer to help each sponsor arrange his display and underwrote the cost of exhibit materials (bunting, signs and the rest). A night watchman hired by KBKW was on hand for the show's duration. Staff personalities greeted show-goers and handled five hours a day of remote broadcasting from the Outdoor Living Show. Advertisers took over the microphone themselves from time to time to do commercials in person from the show.
KBKWs own booth was a crowd BROADCASTING, August 3, 1959
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