Broadcasting Telecasting (Oct-Dec 1959)

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fictitious Blackhawk Insurance Co. of Chicago in latter half of 1800's. Lucky hits • American Tobacco Co., N.Y., for Lucky Strike cigarettes, rolling out tv spot drive to continue through December. Buys in major markets will be completed by mid-October. Nighttime ID's are planned. Agency: BBDO, N.Y. Airborne ♦ National Biscuit Co., N.Y., to sponsor Sky King, adventure series starring Kirby Grant in title role as contemporary cowboy, starting Oct. 3 on CBS-TV (Sat., 12 noon-12:30 p.m. EDT). Agency: McCann-Erickson Inc., N.Y. Water show • Johnson Motors Div. of Outboard Marine Co., Waukegan, 111., tied in its Sea Horse outboard motor product with sponsorship of yesterday's (Oct. 4) NBC-TV special, "The Greatest Show on Water." Half-hour program preceding network's World Series coverage featured top U.S. water-skiers at Cypress Gardens, Fla. Bud Collyer was host. Agency: J. Walter Thompson Co., N.Y. • Also in advertising Opens office • Kenneth Klein, formerly director of advertising and promotion for Metropolitan Broadcasting Corp., N.Y., announces opening of his New York firm, Ken Klein, located at 145 E. 57 St., starting today (Oct. 5). Telephone: Plaza 5-7811. The firm will specialize in the creation and production of advertising sales promotion material. Compton move • Compton Adv. Inc. has moved its Chicago office from 141 W. Jackson Blvd., to 200 S. Michigan Ave. Telephone: Harrison 7-9822. Sweeping Dodge • Dodge dealers of Baltimore depleted their stock of 1959 automobiles by Vz in the first 10 days of a concerted "Clean Sweep" campaign of which broadcasting was allocated 60% of the advertising budget. The city's three tv outlets showed the dealers' animated commercials, local cutins were used in the Lawrence Welk show and, on WBAL-TV, a nightly sports show promoted the Clean Sweep promotion. The dealers are sponsoring WBAL-TV's coverage of the Baltimore Colts football games. On radio, the Dodge dealers bought saturation spot schedules on most of Baltimore's stations as well as continuing their "Go Get a Dodge" advertising theme started earlier this year. Agency for Dodge dealers: BrahmsGerber Adv. Inc., Baltimore. Forney expands • John W. Forney Inc., Minneapolis advertising agency, BROADCASTING, October 5, 1959 has purchased the branch office of Bruce B. Brewer & Co. that city. The purchase of the Kansas City concern's branch will nearly double the size of billings which are estimated to be in the $4 million category. According to John W. Forney, president, the purchase will bring total agency strength to 44 persons. The Brewer office opened in 1948 as a branch of the Kansas City operation. Loy M. Booton, formerly managing partner with Brewer, was named vice-president of John W. Forney Inc. William Bryngelson, formerly a Brewer partner, also remains as copy director. Sharp move • Jack T. Sharp Adv. Inc., has moved from 2036 E. 22nd St., Cleveland, Ohio, to 3101 Euclid Ave.,' Cleveland 15. Telephone: Utah 1-800(X Rochester merger • Hutchins Adv. Co. and Hanford & Green Inc. of Rochester, N.Y., have consolidated. The latter, becoming a division of Hutchins, continues to operate at 1 1 James St. Hutchins, at 42 East Ave., has a Toronto branch. Hanford & Green bill about $900,000 a year. The combined billings reportedly now will total $4 million annually. Agency appointments • Phoenix of Hartford Insurance Companies, Hartford, appoints Kenyon & Eckhardt as its agency in the "first step in the creation of a long-range advertising and marketing plan." K&E's Boston office will handle the account. • Scott Mitchell House Inc. (mail order merchandise for home owners, hobbyists and industry), N.Y., appoints Wunderman, Ricotta & Kline Inc., N.Y., the account, a radio advertiser, formerly was with William Von Zehle & Co., N.Y. • Flexees Inc. (swim suits and foundation garments), N.Y., said to be planning an advertising budget of more than $600,000 next year appoints Doner & Peck, N.Y., as its agency. Former agency: Borough Adv., Brooklyn. • Guild Wine Co., Lodi, Calif., appoints Compton Adv., San Francisco, as agency, replacing Dancer-FitzgeraldSample, San Francisco, which had held the account since 1950. Account has been active largely in the printed media, but size of budget and media plans have not been determined. • American Heritage magazine to Joe Gans & Co., N.Y., for national radio-tv advertising. The magazine's first broadcast campaign was launched last week in 25 markets using good-music stations, both am and fm. Duration of the schedules will depend on response to the subscription appeal. LONG ISLAND IS A MAJOR MARKET! THE GREATER LONG ISLAND MARKET (Nassau-Suffolk) -LOCKS UPmore HARDWARE & BUILDING SALES THAN IS NAILED DOWN IN SAN FRANCISCO, ST. PAUL, SAN ANTONIO, AND ST. LOUIS PUT TOGETHER! LUMBER -BLDG.-HDWARE. STORE SALES $205,607,000 (Sales Mgt.) WHLI Dominates the Major Long Island Market Delivers MORE Audience than any other Network or Independent Station! (Pulse) > 1 0,000 WATTS WHLI HEMPSTEAD IONC IUANO. N. T. AM 1100 f M 98 3 Represented by Gill-Perna (BROADCAST ADVERTISING) 43