Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WIDE OPEN CIRCUIT! The latest Nielsen Coverage Survey for Washington shows a phenomenallyincreased WRC-TV market . . . 87.8% penetration (900,100 TV homes) in its total coverage area. For the advertiser who needs thorough penetration of the vast Greater Washington distribution area, WRC-TV not only delivers all of metropolitan Washington, but 50 additional counties in the neighboring -states of Virginia, Maryland, Delaware, Pennsylvania and West Virginia! Throughout this area, WRC-TV provides broader coverage and larger weekly unduplicated circulation than any other Washington station. And, with impact to match, for in the 5-county metropolitan area which ARB measures, WRC-TV has delivered Washington's largest share-of -audience for ten consecutive months ! With WRC-TV's new, simplified Rate Card Number 15, it's easier than ever for you to put these £tcts to profitable use. For your next campaign, put your message „°JlWj^Wng'ton's biggest and best customer circuit . ^SUttW Channel 4 in Washington, D. C. NBC Owned Sold by NBC Spot Sales