Broadcasting Telecasting (Oct-Dec 1959)

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ITEM Montgomery, Ala, Muncie, Ind. Muskegan, Mich. Nashville, Term. New Bedford, Mass. New Britain-Bristol, Conn. New Haven, Conn. New Orleans, La. New York & NE. N.J. Norfolk-Portsmouth, Va. Ogden, Utah Oklahoma City, Okla. Omaha, Nebr. Orlando, Fla. Pensacola, Fla. Peoria, III. Philadelphia, Penn. Phoenix, Ariz. Pittsburgh, Penn. Pittsfield, Mass. Portland, Me. Portland, Ore. Providence, R.I. Pueblo, Colo. Racine, Wise. Raleigh, N.C. Reading, Penn. Richmond, Va. Roanoke, Va. Rochester, N.Y. Rockford, III. Sacramento, Cal. Saginaw, Mich. St. Joseph, Mo. St. Louis, Mo. Salt Lake, Utah San Angelo, Tex. San Antonio, Tex. San Bernardino, Cal. San Diego, Cal. San Fran. -Oakland San Jose, Cal. Santa Barbara, Cal. Savannah, Ga. Scranton, Penn. Seattle, Wash. Shreveport, La. Sioux City, Iowa Sioux Falls, S.D. South Bend, Ind. Spokane, Wash. Springfield, III. Springfield-Holyoke Springfield, Mo. Springfield, Ohio Stamford-Norwalk Ct. Stockton, Cal. Syracuse, N.Y. Tacoma, Wash. Tampa-St. Petersburg Terre Haute, Ind. Toledo, Ohio Topeka, Kan. Trenton, N.J. Tucson, Ariz. Tulsa, Okla. Utica-Rome, N.Y. Waco, Tex. Washington, D.C. Waterbury, Conn. Waterloo, Iowa W. Palm Beach, Fla. Wheeling-Steubenville Wichita Falls, Tex. Wichita, Kan. Wilkes Barre-Hazleton Wilmington, Del. Winston Salem, N.C. Worcester, Mass. York, Penn. Youngstown, Ohio Non-metro, areas of 3 or more stations Anniston, Ala. Decatur, Ala. Dothan, Ala. Huntsville, Ala. No. ReNo. of porting Stations $25,000 in or More Opera Time tion Sales3 6 1 3 8 2 3 4 11 36# 7 3 8 7 7# 7# 5 21# 13# 20# 2 4 16 11 5# 2 5 3 8# 6 6 2 5 3 3 14# 9 4 9 17 9# L8 " 6 , 6# 6 6 15# 9 3 4 3 8 3 10 4 2 2 5 5 4 13 3# 4 4 3 9# 6 7# 2 17 3 3# 7# 7 3 6# 6 4 4 5 5 1,194 1,143 5 1 3 8 2 3 4 11 35 7 2 8 7 7 6 5 21 12 20 2 4 14 11 4 2 5 3 8 6 6 .2 5 3 3 13 9 3 8 17 8 18 5 5 6 6 14 7 3 4 3 8 3 9 4 2 2 Networks 24,324 1,310 124,065 2,882 3,880 130,102 593,592 54,981 67,556 66.216 34,456 11,114 33,739 187,809 169,610 135,853 71,595 209,392 109,085 15,068 85,453 18,831 86,455 35,970 60,782 28,477 18,271 166,130 163,809 2,950 129,535 13,409 65,127 239,737 11,098 28,247 39,525 153,968 61,451 330 7,554 15,966 35,552 15,644 46,612 11,555 Time Sales: National and Regional Local Advertisers Advertisers and Sponsors4 and Sponsors4 339,794 85,048 975,691 114,211 394,095 1,113,566 24,569,699 529,499 703,432 1,048,457 167,413 62,547 388,607 5,041,589 397,809 2,819,223 246,130 1,178,796 1,075,378 83,290 667,772 155,569 832,321 183,576 930,736 685,593 125,879 152,959 3,399,394 414,756 40,111 1,074,125 361,101 864,125 4,151,804 106,915 95,888 194,626 237,580 1,342,634 652,042 91,246 92,220 183,395 623,337 116,292 254,825 203,587 251,105 358,167 1,459,168 325,415 679,694 1,351,760 13,723,119 1,217,000 1,284,123 1,449,385 697,309 439,805 815,625 6,224,809 1,487,990 3,731,507 399,525 1,479,043 1,202,058 334,199 391,653 503,915 841,451 605,380 1,030,962 1,038,229 381,515 316,425 3,577,033 1,222,694 172,667 1,430,524 1,053,630 1,400,990 4,588,671 773,506 439,220 478,378 532,056 2,081,144 544,774 321,826 410,980 394,710 994,487 595,969 767,514 494,018 Total Stations Reporting5 5 1 3 8 2 3 4 11 36 7 2 3 3 3 4# 5 14,043 236,833 438,447 5 45,876 750,282 1,210,853 3 7,882 62,554 386,335 13 37,727 697,206 1,516,066 2 ** 4 45,979 858,616 838,968 4 12,958 429,246 540,359 3 15,615 212,581 360,384 8 34,648 134,070 738,192 6 74,962 636,599 836,198 7 17,158 211,526 600,564 2 ** 17 137,123 2,908,160 3,832,582 2 ** 2 *•* 5 4,426 54,603 484,579 7 35,346 498,951 900,273 3 12,070 222,517 333,209 6 16,196 498,573 886,770 6 27,051 172,346 590,004 4 19,424 180,904 794,037 4 20,347 127,808 548,437 5 81,670 507,714 660,819 5 13,494 137,110 551,432 8 71,577 486,076 1,055,329 143 10,323,725 148,174,107 195,865,055 3 423 22,893 179,049 3 26,112 125,003 3 54,748 165,676 3 132 34,497 231,587 7 7 7 5 21 12 20 2 4 15 11 5 2 • 5 3 8 6 6 2 5 3 3 14 9 3 8 17 9 18 5 6 6 6 15 7 3 4 3 8 3 9 4 2 2 5 5 4 13 3 4 4 3 9 6 7 2 17 2 3 7 7 3 6 6 4 4 5 5 8 1,173 Total Broadcast Revenues" 674,340 422,896 2,341,691 419,355 965,683 2,304,293 34,077,986 1,670,189 1,930,062 2,253,738 855,462 522,845 1,174,266 10,737,009 2,032,853 6,293,870 684,504 2,774,280 2,144,644 434,215 1,041,563 629,794 1,725,296 797,409 1,918,721 1,579,927 509,950 428,241 6,320,243 1,811,000 206,711 2,371,983 1,383,524 2,216,394 8,173,641 909,827 576,118 662,161 764,732 3,411,743 1,126,624 396,776 496,486 578,807 1,463,896 710,228 1,038,632 663,419 703,857 1,771,737 480,469 2,155,754 1,596,149 926,990 575,310 886,505 1,433,798 820,810 6,357,609 545,950 1,395,660 531,921 1,324,960 788,235 963,045 721,555 1,101,006 681,958 1,564,483 329,111,282 203,162 148,762 218,725 285,107 BROADCASTING, October 5, 1959 Total Total Broadcast Broadcast Expenses Income1 609,929 64,411 392,560 30,336 2,271,514 70,177 404,448 14,907 1,025,292 59,609— 2,337,574 33,281— 27,518,693 6,559,293 1,433,009 ** 237,180 1,654,826 ** 275,236 1,996,463 257,275 1,003,185 147,723— 550,396 27,551 . 1,185,850 11 584 , 9,140,383 1,596'626 2,101,029 68,176 — 5,348,908 944,962 ** 700,948 16,444 — 2,752,124 22,156 1,957,074 187,570 /ifn i r\ a 4 (J £1,304 31,911 926,714 * * 114,849 492,207 137,587 1,486,451 238,845 795,349 2,060 1,712,721 206,000 ** 1 513 327 Ann 462 214 47,736 434 809 6,568— O, UOO, / U 7 253,534 55,362 — 219 225 i £ , D 1 4 — ■ 2 431 435 EQ VICT 178, 503— 9 ^Qfl R77 174,483 — ■ O, lOO, C.C. 1 5,414 813 651 96,176 563 403 643 779 18,382 825 841 61,109—* 3 147 076 264,667 1^244798 118,174— 342 173 54,603 463^577 32,909 56,308 1,319,681 144 215 677,265 32^963 999,140 39,492 641,880 21,539 ** «* 702,278 ** 1,579 1,557,793 213,944 498,903 18 434 . 1,970,086 * 185,668 * 1,176,632 419,517 779,664 147,326 548,519 26,791 953,505 67,000 — 1,570,448 136,650— 845,279 24,469— 5 855 314 ** 533,287 # 12,663 1,174,912 220,748 608,276 76,355— 1,324,731 229 770,338 17,897 820,274 142,771 738,485 16,930— 1,142,598 41,592— 608,443 73,515 1,443,456 121,027 291,546,987 37,564,295 197,661 5,501 134,645 14,117 168,615 50,110 270,917 14,190 CONTINUED ON PAGE 122 117