Broadcasting Telecasting (Oct-Dec 1959)

ITEM Gainesville, Ga. Rome, Ga. Valdosta, Ga. Boise, Idaho Idaho Falls, Idaho Pocatello, Idaho Twin Falls, Idaho Mason City, Iowa Paducah, Ky. Alexandria, La., Lake Charles, La. Monroe, La. Bangor, Me. Salisbury, Md. Greenville, M.ss. Hattiesburg, Miss. Laurel, Miss. Meridian, Miss. Joplin, Mo. Billings, Mont. Butte, Mont. Great Falls, Mont. Missoula, Mont. Las Vegas, Nev. Reno, Mev. Farmington, N.M. Roswell, N.M. Elmira, N. Y. Fayetteville, M.C. Goldsboro, NX. Kinston, N.C. Rocky Mount, N.C. Wilmington, N.C. Minot, N.D. Eugene, Ore. Klamath Falls, Ore. Medford, Ore. Pendleton, Ore. Roseburg, Ore. Williamsport, Pa. Florence, S.C. Orangeburg, S.C. Spartanburg, S.C. Jackson, Tenn. Abilene, Tex. Big Spring, Tex. Midland, Tex. Odessa, Tex. Tyler, Tex. Provo, Utah Burlington, Vt. Charlottesville, Va. Danville, Va. Lynchburg, Va. Bellingham, Wash Walla Walla, Wash. Wenatchee, Wash. Yakima, Wash. Clarksburg, W.Va. Parkersburg, W.Va. Eau Claire, Wis. La Crosse, Wis. Wausau, Wis. Casper, Wyo. Territories & Poss. 3 or more stations Anchorage, Alaska Arecibo, P.R. Hilo, Hawaii Honolulu, Hawaii Mayaguez, Puerto Rico Ponce, Puerto Rico San Juan, Puerto Rico Other Communities No. ReNb. of porting Stations $25,000 in or More Opera Time tion Sales3 3 3 3 4 3 3 3 3 3 3 3 3 3 3# 3 4 3 5# 3 4 3 4 3 5 5 3# 3 3 4# 3 3 3# 3 3 4 3 4 3 3 3 3# 3# 3 3 3 3 3 4 4# 3 -3 3 3 3 3# 3 3 4 3 3 3 3 3 3 281 3 3# 3 9 5 5# 9 37 23 60 3 3 3 4 3 3 3 3 2 3 3 3 3 2 3 4 , 3 5 3 4 3 4 3 5 4 3 3 3 4 3 2 2 3 3 4 3 3 2 3 3 2 2 3 3 3 2 3 4 4 2 3 3 3 3 3 3 3 4 3 3 3 3 2 3 263 3 2 3 9 5 4 9 35 18 53 Networks 334 226 42,271 16,981 4,447 19,003 5,993 Time Sales: National and Regional Advertisers and Sponsors' 43,876 31,592 67,706 97,249 57,270 66,563 25,597 115,261 Local Total Advertisers Stations and Sponsors* Reporting5 349,356 314,641 155,049 321,958 257,031 233,352 194,322 301,191 8,873 75,363 338,680 3 2,357 69,710 291,996 3 4,923 82,835 168,675 3 53,841 91,896 217,009 3 3,247 31,698 195,354 2 3 2,935 21,422 244,589 4 2,219 12,005 223,613 3 5 423 33 521 228,825 5 13,401 66,605 230,337 3 33,191 126,401 385,725 4 77,347 24,549 160,426 3 49,104 61,764 340,522 4 22,283 31,741 185,263 3 15,022 75,832 342,808 5 13,995 62,288 272,874 4 48,898 283,127 3 5,258 48,021 184,313 3 13,921 63,467 300,201 3 10,243 31,806 376,796 4 7,470 18,667 183,431 3 2 3,436 62,295 208,979 3 3 5,190 69,868 250,142 3 11,929 171,550 363,216 4 4,405 50,974 182,293 3 11,495 66,509 246,389 4 4,759 30,970 135,665 3 3 15,114 ** 77,407 221,994 3 3 103 751 274,277 3 3 652 60,693 159,132 3 3,402 71,637 331,147 3 8,084 59,838 285,973 2 3 1,678 36,731 376,793 4 1,931 45,059 283,524 4 6,118 98,349 286,029 2 3 518 33,869 268,522 3 513 53,929 352,426 3 420 68,883 226,794 3 2,542 56,829 280,425 3 1,487 68,395 174,346 3 3,835 75,028 275,878 3 5,862 151,489 360,140 4 6,183 35,420 240,528 3 4,774 49,538 175,797 3 9,662 154,598 248,613 3 18,825 68,237 254,627 3 8,077 47,200 242,186 2 3 728,863 4,686,956 20,023,751 272 5,459 92,857 549,751 3 69,127 19,827 129,333 3 3 77,262 526,039 1,296,016 9 19,112 152,284 185,413 5 95,734 219,120 117,181 5 113,037 759,307 629,267 9 383,479 1,824,076 2,981,812 37 62,196 607,804 702,403 22 445,675 2,431,880 3,684,215 59 Total Broadcast Revenues" 410,907 364,275 216,793 445,914 320,823 293,516 243,736 402,459 417,700 370,428 255,579 353,653 223,584 287,684 241,499 232,449 305,264 552,824 334,460 508,491 288,993 468,883 363,256 328,016 235,284 343,563 423,982 213,522 392,814 328,258 411,520 294,413 332,426 233,253 337,949 470,127 289,196 239,891 402,440 362,876 294,717 25,600,717 646,440 204,379 1,788,388 346,637 407,561 1,442,413 4,996,717 1,415,487 6,412,204 Total Broadcast Expenses 363,602 326,191 247,443 436,550 281,368 309,526 250,793 402,788 376,694 348,815 261,124 333,770 199,371 295,230 234,270 260,754 300,223 574,431 317,411 512,221 279,631 501,237 374,041 238,763 230,809 299,227 421,321 200,962 394,945 264,488 377,751 271,150 358,958 217,484 299,170 452,994 290,570 228,604 360,425 357,753 273,353 25,181,563 598,684 169,325 1,632,751 341,562 361,959 1,246,291 4,484,869 1,375,696 5,860,565 Total Broadcast Income1 47,305 38,084 30,650 9,364 39,455 16,010 7,057 329 41,006 21,613 5,545 19,883 24,213 7,546 7,229 21,695 5,041 21,607 17,049 3,7309,362 32,35410,78589,253 4,475 44,336 2,661 12,560 278,203 276,321 1,882 309,486 301,934 7,552 528,679 572,460 43,781 — 228,189 221,934 6,255 330,280 277,119 53,161 167,619 167,400 219 165,104 197,904 32,800 — 322,652 297,870 24,782 406,604 386,509 20,095 216,101 212,371 3,730 413,564 436,154 22,590— 345,922 292,907 53,015 400,200 379,067 21,133 314,961 331,341 16,380— 2,13163,770 33,769 23,263 26,53215,769 38,779 17,133 1,37411,287 42,015 5,123 21,364 419,154 47,756 35,054 155,637 5,075 45,602 196,122 511,848 39,791 551,639 Before federal income tax. Excludes 93 independently operated fm stations. Stations with less than $25,000 time sales report only total revenues and total expenses. Stations with total time sales of 525,000 or more, however, accounted for more than 99% of the broadcast revenues of the 3,197 reporting stations. Before commissions to agencies, representatives and others Note: — denotes loss. Excludes data for 99 stations whose reports were filed late. e Total revenues consist of total time sales less commissions plus talent and program sales. # Not all stations in this market operated a full year during 1958. * Data withheld because third station in this market in operation for short period during 1958. ** Data not published for groups of less than 3 stations. *** The station totals on this line differ from those given in Table 5 since that table excludes data for 23 network owned stations while this table includes the data for such stations. BROADCASTING, October 5, 1959 123