Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1959
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000391
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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.WEEK IN BRIEF. Mr. Johnson Needed: an agency recognition code • The lack of understanding that crops up sometimes between stations and advertising agencies could be overcome if stations would formulate a code for recognizing agencies. The code should cover such basic points as credit, payment and responsibility for copy preparation, according to Charles F. Johnson Jr., owner, Charles F. Johnson Adv., Grand Rapids, Mich. He outlines his argument in this week's Monday Memo. Page 19. How far will CBS-TV go? • Stanton's announced intention that network no longer will fool the audience meets skepticism from agencies and program packagers, who await next developments. NBC position is easier to understand. Page 41. Lee asks legislation • FCC commissioner asks law to require an announcement guaranteeing a program is what it is represented to be. Page 46. NAB caravan keeps moving • Backwash of government threats to programming continues to occupy broadcasters' attention at Chicago and Boston meetings, but they get on to the other business at hand. Page 74. Among these subjects: Charges of poor summertime network tv fare by the head of a top agency in radio-tv billing. Page 49. Another top agency's economics expert on advertising's role in the economy. Page 54. Summer daytime tv billings up • Network daytime billings top last year's for summer. Page 58. AAAA hears Draper Daniels • Burnett's executive vp praises commercials as tv's "last bastion of individualism" and damns programming's "promiscuous copycats" at AAAA's California regional convention. At Chicago convention, he claims commercials are "incredibly good" and quality "considerably higher" than those of programs. Page 60. Hollywood and tv in close embrace • Ten years ago film capital was afraid tv would kill the movie industry, but today there are more jobs than in 1949, most of them in tv. Page 88. Vive la difference • That might be one slogan for program-ambitious WNTA-TV New York, which is putting together a new program schedule it hopes will be unlike any other in television. Its big nighttime hope : Play of the Week; its daytime adventure: Daywatch. Broadcasting profiles one station's bid to stand out in the crowd. Page 94. British tv: at uhf crossroad? • The phenomenal success of commercial tv in Britain has brought growth pains with it and a major policy reappraisal is expected soon. Questions to be resolved include possible move to uhf, to accommodate extra services and color. Page 114. Whitney organizes communications group • John Hay Whitney forms personal communications firm to handle all radio-tv and publishing activities; company estimated to be $50 million corporation. Page 68. Metropolitan expands ownership • Buys WIP Philadelphia in stock transaction, pays $600,000 for uhf WTVH(TV) Peoria. Page 70. DEPARTMENTS AT DEADLINE 35 BROADCAST ADVERTISING 49 BUSINESS BRIEFLY 66 CHANGING HANDS 76 CLOSED CIRCUIT 5 COLORCASTING 96 DATEBOOK 10 EDITORIAL PAGE 132 EQUIPMENT & ENGINEERING 110 FANFARE 112 FATES & FORTUNES 104 FOR THE RECORD 119 GOVERNMENT 102 LEAD STORY 41 INTERNATIONAL . 114 THE MEDIA 68 MONDAY MEMO 19 OPEN MIKE 14 OUR RESPECTS 131 PROGRAMMING 88 WEEK'S HEADLINERS 38 -OH e "Anita Sundin Calling" is heard Monday through Friday in convenient 90-second "capsule" form at peak hours for reaching women in the home and on their way to shop. Anita provides Quint-City area housewives with a daily stream of recipes, hints to make home-making easier and social notes. Local groups use the show as their bulletin board for fraternal, social, civic and educational announcements. Anita has a wide following and her audience respects her advice. Many women tell us they listen to the program to learn what is going on in the area. Anita is available as a personality or for spot adjacencies . . . contact your P.G.W. Colonel or call, write or wire Sales Department WOC AM-FM-TV, Davenport, Iowa. Col. B. J. Palmer President Ernest C. Sanders Manager Pax Shaffer Sales Manager Peters, Griffin, Woodward, Inc., Exclusive National Representatives THE QUINT CITIES DAVENPORT (_ BETTENDORF I ROCK ISLAND MOLINE EAST MOLINE IOWA ILL. AM | FM 5000 WATTS AM BROADCASTING, October 26, 1959 7