Broadcasting Telecasting (Oct-Dec 1959)

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IN INLAND CALIFORNIA (and western Nevada) BEELINE *aoio Superhighway serves Fresno's people, agriculture and industry Fresno county leads the nation in gross farm income with over $284 million. Yet agriculture is only one phase of Fresno's growing economy — an economy which yields a total net effective buying income of $597 million.* Fresno is the center of an active and growing industrial and service area. This is typical of all. the cities on the Beeline. Get your message to people of all types with Beeline radio. Purchased as a group, Beeline stations give you more radio homes than any combination of competitors ... at by far the lowest cost per thousand. (Nielsen and SR&D) * Sales Management's 1959 Survey of Buying Power KOH O RENO KFBK ° Sacramento w \ KBEE ° MODESTO KMJ O FRESNO , ) \ KERN ° BAKERSFIELD BROADCASTING, October 26, 1959 PAUL H. RAYMER CO., NATIONAL REPRESENTATIVE n