Broadcasting Telecasting (Oct-Dec 1959)

KING radio music poll Podner , One economical shot gets FOUR S'west TV markets . nearly 400, 000 sets! WEST TEXAS TELEVISION NETWORK OPEN MIKE editor: ... I think KING (Seattle) is making a mistake by publicly stating they will not spin any more hot r & r records (Lead Story, Oct. 12, page 33). First they let the youngsters or those that like the hot r & r records dictate the musical tastes of the station, and now they are going to turn around and let another group dictate what the station will play. As broadcasters, why don't we educate the musical tastes of our listeners? Here again, balanced programming ... in presenting something for public consumption ... if you feed them nothing but chocolate custard pie, they are going to get sick, sick, sick! . . . James A. Spotts WLEM Emporium, Pa. editor : We would like to obtain 250 reprints of your article on the KING musical survey . . . William D. Schueler President KJIM Fort Worth, Tex. editor: I've always suspected what KING has proved; please send me two copies . . . Bill Hennessey WTIC Hartford, Conn. EDITOR : Will you please, send me 100 reprints . . . Bob Earle General Manager WIBR Baton Rouge, La. editor: I would like to order 200 reprints . . . E. R. Kukkola KXLK Great Falls, Mont. [EDITOR'S NOTE: Reprints are available, 104 each.] You can't skip radio editor: Please send 200 reprints of Alan C. Garratt's story "No campaign is complete without radio" (Monday Memo, Oct. 12, page 25). George Patton WBML Macon, Ga. editor: My congratulations to Mr. Garratt and his fine article . . . please send us 50 reprints . . . Allan W. Roberts Executive Vice President WJBW New Orleans 14 editor: . . . send us 200 reprints . . . Jack Siegel WMFJ Daytona Beach, Fla. [EDITOR'S NOTE: Mr. Garratt is advertising manager, ACC Division, American Tobacco Co., New York. Reprints are available, 54 each.] Like a mustard seed editor : ... I also want to extend my thanks for the excellent play you gave my Monday Memo (page 25, Oct. 5) . . . We too have had some interesting comments on the story. It seems that Broadcasting gets around. W. B. Geissinger W. B. Geissinger & Co. Los Angeles Promotion records: how free? editor: I would appreciate your comments and those of your readers concerning the promotion records from the larger record companies. The distributors in this area have been charging KFST for album services plainly marked "not for sale, for promotional use only," etc. They call this "handling charges, postage," etc. I can get records for about the same cost by joining a record club that is open to the public. Is this a local situation or do the parent record companies know what is going on? Frances Parr Program Director KFST Fort Stockton, Tex. [EDITOR'S NOTE: The major labels have a station subscriber service which charges a handling fee. They contend they cannot send out thousands of records without some compensation. They also claim the fee is lower than any record club.] Reporting tv quiz probe editor: I want to congratulate you for the honesty and accuracy of your coverage of the proceedings [tv quiz hearing] in Washington. While I never expected to emerge as a hero, I must admit I was unprepared for vindictive and distorted accounts of my testimony in the press. . . . That's why it was doubly satisfying to read your story, a model of fair and dispassionate reporting. Al Davis New York [EDITOR'S NOTE: Mr. Davis was public relations counsel for Twenty-One at time "fix" charges broke against the program.] Old 'mags' never die . . . editor: Just a note to inform you of what we do with our Broadcasting Magazines when we are through reading them BROADCASTING, October 26, 1959