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NOTICE TO EDITORS— For more than 30 years, Metropolitan Life has sponsored advertising messages on national health and safety. Because of public interest in the subject matter of these advertisements, Metropolitan offers all news editors (including radio news editors) free use of the text of each advertisement in this series.
The text may be used in regular health features, health columns or health reports with or without credit to Metropolitan. The Company gladly makes this material available to editors as one phase of its public-service advertising in behalf of the nation's health and safety.
The Wonderful World ... of your 6 to 8-year-old child
It's a busy, wonderful world for children 6 to 8 . . . and it will become more so as they "graduate" from home and begin to live on their own as primary graders.
The transition from home to school . . . filled as it is with new friends, new challenges . . . brings some of the most delightful moments of childhood.
Yet, the wider world which the 6 to 8year-old child enters isn't always a smooth one . . . and the guidance, sympathy and reassurance of "moms" and "dads" can be just as vital as when your child was only a toddler.
Those early years at school, for instance, are often difficult. A child may become shy, timid, or worried even at the thought of going to a strange place. Such behavior is a signal to give reassurance . . . rather than pushing or prodding. With the right support, both at home and in school, youngsters usually make a good adjustment and gain in courage and confidence.
It's most important for parents to show enthusiastic interest in a youngster's school work. Take time to listen, to praise and to encourage — children thrive on it.
Even though your youngster may be the picture of health, don't neglect those safeguards that mean so much to healthy physical and emotional growth . . . especially regular medical and dental check-ups.
Be sure to ask your child's physician about any "booster" shots that may be needed to renew protection against polio, tetanus, diphtheria and other diseases.
Since your youngster will be away from you more and more, re-emphasize the importance of safety. Be sure to show your
child where he should cross the street, and emphasize crossing only with the green light. Teach him to ride his bike safely. Explain why he should wash cuts and scratches promptly and apply sterile bandages.
Should your youngster have special difficulties with any of his studies, an examination should be made of the eyes and ears. Defects which can be corrected are often the cause of low grades and ultimate dislike of school.
Would you like to know more about how you can help your youngster grow, develop and learn? Then, send for Metropolitan's new booklet called "6 to 8 — Years of Discovery."
Metropolitan Life
INSURANCE COMPANY
A MUTUAL COMPANY, 1 MADISON AVE , N Y. 10. N.
THE LIGHT
THAT
/•'•.»
NEVER FAILS
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BROADCASTING, October 26, 1959