Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1959
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000527
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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.WEEK IN BRIEF. Mr. Neal Advertising role is a two-way street • In the battle of rates, ratings, personalities and other short-range problems, let's not forget the long-range picture of advertising. The future is much too bright to become involved in "unpleasant" compromises, says William W. Neal, president, Liller, Neal, Battle & Lindsey, Atlanta. He tells how mutual understanding between agencies and broadcasters can make the job easier in this week's Monday Memo. Page 29. Hardly a scratch in tv's image • Special nationwide survey for Broadcasting by Sindlinger & Co. discovers the vast majority of people are aware of the quiz scandal, but most say it hasn't affected their enjoyment and opinion of tv. More than half want quiz shows back. Charles Van Doren is only a slightly tarnished hero. Page 41. SBDO's back is up on rates • Agency moves against those broadcast stations in top 50 markets and national magazines deemed by BBDO to be "out of line" in rates they charge advertisers. Page 62. Now ifs tv commercials • McGannon discusses the whys and wherefores of NAB Code Board inquiry into authenticity of commercials. Page 52. Bowles' cure-alls • Congressman suggests commission study radio-tv and other aspects of communications, that advertisers not be permitted to have any say in programming; Mickelson describes tv's power to inform the electorate. Page 70. NBC Radio: we're in • Officials say their new plan, combining conventional networking with program service, is assured of affiliate support, will go into effect first of year as scheduled. Announcement follows fivecity series of regional meetings. Page 74. Sanctions readied for vhf boosters • FCC preparing to authorize repeaters. One question: would stringent standards be self-defeating? Page 88. National instant-ratings • ARB announces 'instantaneous" tv audience measurements on nationwide scale will be ready by September 1960. All three networks sign up, indicate they may drop Nielsen. Page 68. Meanwhile, Nielsen expands station coverage across country, introduces instantaneous New York service and plans ahead for national brand ratings and cross-media combinations. Page 68. Short wave is big issue at Geneva • International Radio Conference goes into high gear with future of international short wave broadcasting and use of these frequencies for internal broadcasting by so-called "have not" nations becoming a major issue. Western Hemisphere radio-tv allocations appear to be stable, although possibility looms broadcast auxiliary services might be affected. Page 102. DEPARTMENTS AT DEADLINE 35 BROADCAST ADVERTISING 62 BUSINESS BRIEFLY 66 CHANGING HANDS 76 CLOSED CIRCUIT 5 COLORCASTING 84 DATEBOOK 10 EDITORIAL PAGE 122 EQUIPMENT & ENGINEERING 90 FANFARE 106 FATES & FORTUNES 94 FOR THE RECORD 108 GOVERNMENT 88 LEAD STORY 41 INTERNATIONAL 102 THE MEDIA 68 MONDAY MEMO 29 OPEN MIKE 18 OUR RESPECTS 121 PROGRAMMING 82 WEEK'S HEADLINERS 38 Mil QUEEN BEE IN MICHIGAN'S HONEY OF A MARKET LANSING JACKSON Things are buzzing in Michigan's rich Golden Triangle area! And only WILX-TV delivers the important metro areas of LANSING, JACKSON and BATTLE CREEK in one sweep . . . city-grade signal . . . studios at each point . . . dominant NBC service. Mark these WILX-TV market facts: * 11th largest population area (SRDS Consumer Market Data) * 1 2th largest in total retail sales (Sales Management) * 28th largest in TV homes (Television Age 1 00 Top Markets) Sell the big and busy Lansing market (now 69th nationally with 313,100 population) . . . plus Battle Creek, Jackson and the populous Central Michigan area . . . with WILX-TV's powerful coverage. contact VENARD, RINTOUt & McCONNELL, INC. WILX-TV Channel 1© Associated with WILS — Lansing WPON — Pontiac BROADCASTING, November 2, 1959