Broadcasting Telecasting (Oct-Dec 1959)

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OPEN MIKE I've got no beef j with /// San Francisco, Smidley. Sure, it takes a four-station network to do it . . . but there are more gas station sales in the Cascade market than in San Francisco. More food sales than in Toledo. Look at it another way, Smidley. The Cascade network is the only television reaching the entire market. A smart buy? It's a "must" buy in the Pacific Northwest. KIMA-TV KBAS-TV EPHRATA, MOSES LAKE, WASH l/EDD TV PASCĀ°. RICHLAND. KErR'l V KENNEWICK, WASH KLEW TV lEWISTON' IDA For Facts and Figures: National Representatives: Pacific Northwest: GEORGE P. HOLLINGBERY Company MOORE & ASSOCIATES KING radio music survey editor: . . . the entire radio industry should benefit from Broadcasting's publication of the results of KING's survey ("At last a reliable music survey," Lead Story, page 33, Oct. 12). We all have a great deal to learn, in spite of our years in business, about our challenging industry. Indeed, the need for this learning will never cease. We are deeply appreciative of Broadcasting's efforts to publicize new knowledge. James H. Schoonover General Manager KTUL Tulsa, Okla. editor: We would appreciate your sending us several reprints of the article . . . Mildred Austin KMGM Albuquerque, N.M. editor : . . . please send us five reprints . . . F. J. Evans WHTN Huntington, W. Va. EDITOR : Would you please let me know if reprints are available . . . ? Frank W . Nesbitt President WLAK Lakeland, Fla. editor: We would appreciate 50 copies . . . E. Z. Jones Vice President WBBB-AM-FM Burlington, N.C. editor : 18 send at least 25 . . Kenneth C. Delp General Manager KLIN Lincoln, Neb. EDITOR : . . . Are reprints of this article available? . . . Donald H. Sams Sales Manager KRMD Sbreveport, La. [EDITOR'S NOTE: Reprints are available, lOe each.] You can't skip radio EDITOR : . . . send us 50 copies of the Monday Memo article on page 25 in the Oct. 12 issue, by Alan C. Garratt ("advertising manager, ACC Division, BROADCASTING, November 2, 1959