Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

Title:
Broadcasting Telecasting
Date:
Oct-Dec 1959
Publisher:
Washington, D.C. : Broadcasting Publications Inc.
Volume:
Broadcasting
Leaf #:
000546
Language:
English
Subjects:
radio and television periodical, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
June 27, 2024
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The million dollar buyers off broadcast advertising at the top SO tv-radio agencies pick BROADCASTING... AS THE BEST MEDIUM FOR A STATION'S ADVERTISING TO REACH THEM * ' ■ m.$Jm ^MwSW auisL™ Wyfi,— njiXm ...J^a? ..'i-rM — *n^Lfc ^^^SfL *...aL"! ' They named BROADCASTING nearly 2-to-l over Publication "B" better than 10-to-1 over Publication "C" by 39-to-l over Publication "D" and 59-to-t over Publication "I" whereas (alas) Publication "F" wasn't mentioned even once! tH ugencii ts* cut i ?,,V, dhectttt vr * A ft ft ft 3d | 1 [ J |f|| flfl flf I • 111 . , § I : K I ) , . L J , is ft/ \ Jp IgL Jjp _ft_ -3t ^ JL JL Ms * ...,>.,. , (ir-,'., .. -- «2Ll £ \9 J5l A. a -4 Jfa ft St £ ^ J-£ " '. -V ' ft &~ ft 2l jl $ mil &e JL jft ! . . J j L._l , " , 1 _j : |f!l jr ,9 aft. . X 1 ". □ . "1 n 1 3 HOW DO WE KNOW? These are the findings of a brand-new readership study by American Research Bureau, Inc., conducted among the most important executives responsible for broadcast advertising decisions at the 50 biggest TV-radio agencies in America. If you want to know the full facts about their TV-radio business publication preferences, send for a copy of "What Do the Million Dollar Buyers Think?"-just off the press. BROADCASTING THE BU SI NESS WEEKLY OF TELEVISION AND RADIO 1735 DeSales Street, N.W., Washington 6, D. C