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two other people in this business who are lousy mathematicians: Richard O'Connell, WHYE's New York rep, and me. Both of us need two hands to count to six. So last month we devised a most simplified rate card for WHYE that even I can read:
WHYE Roanoke, Va. Time Rate Card #1 for National, Regional and Local Advertisers Effective: Nov. 1, 1959
WEEKLY PACKAGE PLAN CLASS AA (6:30 a.m.-9:00 a.m. & 4:00 p.m.6:30 p.m. Monday thru Friday)
ONE MINUTE SPOTS
No. of
spots
Each
Total
5
$8.00
S 40.00
10
7.50
$ 75.00
15
6.50
$ 97.50
20
6.00
S120.00
30
5.00
$150.00
50
4.00
S200.00
^SS A (All
other times)
5
$6.00
$ 30.00
10
5.50
$ 55.00
15
4.50
$ 67.50
20
4.00
$ 80.00
30
3.00
$ 90.00
50
2.00
$100.00
20 or 30 second spots: 75 percent of applicable one-minute rate.
8 or 10 second spots: 50 percent of applicable one-minute rate.
DISCOUNTS
5 percent of total for 26 week contracts given in extra service.
10 percent of total for 52 week contracts given in extra service.
Class AA and Class A announcements may be combined to earn maximum discount. .
PROGRAMS: Five Minute News and Features. CLASS AA No. per week 5 10 15
CLASS A No. per week 5 10 15 20 Three IV
Minimum 13 week contract Each Total $10 $ 750
8 $1,040 6 $1,170
Minimum 13 week contract
Each Total
$ 7 $ 455
6 $ 870
5 $ 975
4 $1,040
Sports, Stocks, Stork
percent of applicable
inute News, Report, Town Crier. 75 five-minute rate.
DISCOUNTS
5 percent of total for 26 week contracts given in extra service.
10 percent of total for 52 week contracts given in extra service.
Class AA and Class A programs may be combined to earn maximum discount.
Jon A. Holiday General Manager WHYE Roanoke, Va.
/ I BROADCASTING
SUBSCRIPTION PRICES: Annual subscription for 52 weekly issues $7.00. Annual subscription including yearbook Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Regular issues 35* per copy; Yearbook Number $4.00 per copy.
SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send to BROADCASTING Circulation Dept., 1735 DeSales St., N.W., Washington 6, D.C. On changes, please include both old and new addresses.
WCSH-TV 6
NBC Affiliate
Total
Portland, Maine
Television with Mustard
& Relish
NBC's totality is continuing to assure Channel 6 advertisers of a bigger, more receptive audience.
But WCSH-TV has never been content to rest on its network laurels. For SIX straight years, we have provided the type of local programing that gives our viewers that "this is our station" feeling.
Ask your Weed TV man about the many WCSH-TV staffers who work so capably "on the air" to provide this special "flavor" for Channel 6.
Remember, a matching spot schedule on Channel 2 in Bangor saves an extra 5%.
A MAINE BROADCASTING SYSTEM
STATION
WCSH-TV Portland (6) WLBZ-TV Bangor (2) WCSH Radio-Portland WLBZ Radio— Bangor WRDO Radio— Augusta
BROADCASTING, November 2, 1959
(OPEN MIKE) 27