Broadcasting Telecasting (Oct-Dec 1959)

Record Details:

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When only your competitors are sleeping ... At astoundingly low rates, here's the biggest buy in radio. Hobbs' House — on the air all night from 10:30 pm to 5:00 am — delivers: 1) top acceptance in the 4-state Northwest where WCCO Radio has more listeners than all other Minneapolis-St. Paul stations combined ... 2) blanket coverage of the continent powered by WCCO Radio's 50,000-watt clear channel signal ... 3) convincing salesmanship from Franklin Hobbs. A world of mileage for your best sales story. WCCO RADIO MINNEAPOLIS • ST. PAUL The Northwest's Only 50,000-Watt 1-A Clear Channel Station Represented by CBS Radio Spot Sales 28 BROADCASTING, November 2, 1959