Broadcasting Telecasting (Oct-Dec 1959)

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WWTV Alone Sells the Market: CADILLAC AREA SALES ARE GREATER THAN JCS No. 3 shows that WWTV has iaily circulation, both daytime and lighttime, in 36 Michigan counties. WKZO-TV — GRAND RAPIDS -KALAMAZOO WKZO RADIO— KALAMAZOO BATTLE CREEK WJEF RADIO — GRAND RAPIDS WJEF-FM — GRAND RAPIDS KALAMAZOO WWTV — CADILLAC, MICHIGAN KOLN-TV — LINCOLN. NEBRASKA Associoted with WMBD RADIO — PEORIA. ILLINOIS WMBD-TV — PEORIA, ILLINOIS Retailers in the Cadillac-Northern Lower Michigan market sell more goods than are sold in all of New Hampshire*! And no other salesman even begins to cover this market for you as well as WWTV, Cadillac! WWTV has NCS No. 3 daily circulation, both daytime and nighttime, in 36 Northern Lower Michigan counties. The Cadillac-Traverse City metropolitan area ARB survey (May, 1959) gives WWTV the No. 1 spot in 202 of 250 competitive quarter hours surveyed, Sunday-Saturday. Add WWTV to your WKZO-TV (KalamazooGrand Rapids) schedule and get all the rest of outstate Michigan worth having. If you want it all, give us a call! *New Hampshire's retail sales {1/1/58-1/1/59) were $689.8 million. Sales for the same period in 36 Northern Lower Michigan counties were $800.7 million. WWTV 316,000 WATTS • CHANNEL 13 • 1282' TOWER CBS and ABC in CADILLAC Serving Northern Lower Michigan AveryKn ode/, Inc., Exclusive National Representatives 1735 fZ BROADCASTING —t THE BUSINESSWEEKLY OF TELEVISION AND RADIO DeSales St., N. W. Washington 6, D. C NEW SUBSCRIPTION ORDE Please start my subscription immediately for— □ 52 weekly issues of BROADCASTING $ 7.00 □ 52 weekly issues and Yearbook Number 11.00 □ Payment attached □ Please Bill name title/ position company name address city Send to home address zone state BROADCASTING PUBLICATIONS INC. President Sol Taishoff Vice President Maury Long Vice President Edwin H. James Secretary H. H. Tash Treasurer B. T. Taishoff Comptroller Irving C. Miller Asst. Sec.-Treas Lawrence B. Taishoff ; / I BROADCASTING THE BUSINESS WEEKLY OF TELEVISION AND RADIO Executive and publication headquarters: Broadcasting • Telecasting Bldg., 1735 DeSales St., N.W., Washington, D.C. Telephone: Metropolitan 8-1022. Editor and Publisher Sol Taishoff Managing Editor Edwin H. James Senior Editors: Rufus Crater (New York), J. Frank Beatty, Bruce Robertson (Hollywood), Fred Fitzgerald, Earl B. Abrams, Lawrence Christopher. Special Projects Editor . . David Glickman Associate Editor Harold Hopkins Assistant Editor: Dawson Nail; Staff Writers : George Darlington, Malcolm Oettinger, Jim Thomas, Leo Janos; Editorial Assistants: Bob Forbes, Rita Cournoyer, Patricia Funk; Secretary to the Publisher: Gladys L. Hall. BUSINESS V.P. & General Manager Maury Long Sales Manager: Winfield Levi (New York) Southern Sales Manager Ed Sellers Production Manager George L. Dant Traffic Manager Harry Stevens Classified Advertising Doris Kelly Advertising Assistants: Merilyn Bean, John Henner, Ada Michael. Comptroller Irving C. Miller Assistant Auditor Eunice Weston Secretary to Gen. Mgr Eleanor Schadi CIRCULATION & READER'S SERVICE Manager John P. Cosgroye Subscription Manager . . Frank N. Gentile Circulation Assistants: Charles Browne, Gerry Cleary, David Cusick, Christine Harageones, Marilyn Peizer. BUREAUS New York: 444 Madison Ave., Zone 22, Plaza 5-8354. Editorial Senior Editor Rufus Crater Bureau News Manager. . . Donald V. West Associate Editor David W. Berlyn N. Y. Features Editor: Rocco Famighetti Assistant Editor Jacqueline Eagle Staff Writers: Richard Erickson, Valli Farhi, Janet Lantz. Business Sales Manager Winfield R. Levi Sales Service Mgr.. . Eleanor R. Manning Eastern Sales Manager . . Kenneth Cowan Advertising Assistant. . . Donna Trolinger Chicago: 360 N. Michigan Ave., Zone 1, Central 6-4115. Midwest News Editor John Osbon Midwest Sales Mgr.: Warren W. Middleton Assistant Barbara Kolar Hollywood: 6253 Hollywood Blvd., Zone 28, Hollywood 3-3148. Senior Editor Bruce Robertson Western Sales Manager Bill Merritt Assistant Virginia Strieker Toronto: 11 Burton Road, Zone 10, Hudson 9-2694. Correspondent: James Montagnes. BROADCASTING* Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROADCASTING* — The News Magazine of the Fifth Estate. Broadcast Advertising* was acquired in 1932, Broadcast Reporter in 1933 and Telecast* in 1953. * Reg. U. S. Patent Office Copyright 1959 by Broadcasting Publications Inc. 30 BROADCASTING, November 2, 1959